What is the procedure to account for TDS on Facebook ads in India?
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There is liability on service recipients to deduct TDS ( Tax deduction at Source) from the service bills on the behalf of service provider and deposit to the government on a monthly cycle. Normally to make a remittance to a foreign company we usually need to deposit the TDS before remitting the payment to the foreign company.
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What I understand after doing some research is that there was a CBDT ON REMITTANCE TO NON-RESIDENTS UNDER SECTION 195
CIRCULAR NO. 04/2009, which mandates deduction of income tax from payments made or credit given to non-residents at the rates in force.
There is liability on service recipients to deduct TDS ( Tax deduction at Source) from the service bills on the behalf of service provider and deposit to the government on a monthly cycle. Normally to make a remittance to a foreign company we usually need to deposit the TDS before remitting the payment to the foreign company.
However this also states that we have to deduct the TDS and issue a Form 16A in favor of the beneficiary for them to get credit in their country using the Double Taxation Agreement. However since we are unable to deduct TDS from Facebook as we have to pay by a card we are loosing 20% on the total amount we spend.