Hi, Marketing. If you want to gain your customers attention, you need to market to them. Word-of-mouth marketing works to a certain extent, but to truly help your business take off you need to get out there and market to them. Depending upon the size of your business and your budget, consider partnering with other organizations to get your name out there. A big part of marketing is your web site. Customers need to find a place where they can go to educate themselves about your business and to gain more information. Always provide a short and a long product description to help your customers find the information they need when they are researching your business and your products.

Marketing. If you want to gain your customers attention, you need to market to them. Word-of-mouth marketing works to a certain extent, but to truly help your business take off you need to get out there and market to them. Depending upon the size of your business and your budget, consider partnering with other organizations to get your name out there. A big part of marketing is your web site. Customers need to find a place where they can go to educate themselves about your business and to gain more information. Always provide a short and a long product description to help your customers find the information they need when they are researching your business and your products.

2. Provide the power to choose. Customers like to have the power to choose. They need different options at different price levels. Creating one amazing product and only one product will not sustain your business for the long-haul. Take a lesson from Apple and their line of iPods. They have created a large variety and sizes to fit practically every customer's needs. This is a great way to sustain your business for a long time. 3. Marketing. If you want to gain your customers attention, you need to market to them. Word-of-mouth marketing works to a certain extent, but to truly help your business take off you need to get out there and market to them. Depending upon the size of your business and your budget, consider partnering with other organizations to get your name out there. A big part of marketing is your web site. Customers need to find a place where they can go to educate themselves about your business and to gain more information. Always provide a short and a long product description to help your customers find the information they need when they are researching your business and your products. 4. Customer service. True customer satisfaction comes through customer service. How do you interact with your customers? Do you have a store where they come in and shop or do you do all of your business online? Face-to-face interaction is one of the best ways to build rapport with your customers and to keep them coming back for