In the digital era, having your business advertised is more important than ever for business growth. As word of month is getting challenged by the online communities, having a strong marketing strategy can boost your customer base and increase company revenue. In this list I’ve pointed the absolutely mandatory things a 21st century moving company should have and do. While doing this list, I had the moving industry in mind, but these marketing ideas can be executed for pretty much any type of business with the same mind-blowing success.
1. Invest in a great website
That is the most important step of the whole list. Nowadays most of the people are searching for a moving company online. The yellow pages era is dead and we are in the digital era now. Your sales place is your website and your salesman is the contact info or the estimate forms.
Some of the important features of a good website are:
**Clear design with an understandable navigation.**
Things like “About us” pages or “Contact us” pages are a requirement. Also, show your priority services in the main navigation. Do not overwhelm your homepage or your main navigation items (try to keep them 7 or less). There is a marketing rule that if a customer cannot see something in the first seven seconds on the page – it does not exist for him. So make sure the most important information/advantages/deals are the ones that the visitor sees first.
**Full contact information.**
Nobody wants to deal with fathom companies. That is why having a good amount of contact info will increase the chance of customers to book you. The most important features are: phone number, toll free phone number (makes you look like a large company), full address, email address and mailing address if applicable.
Some of the visitors will not do the effort to call, this is why having an estimate form on the site will serve as an alternative to your contact information.
**A mobile version of the site.**
At MyMovingReviews, we have nearly 30% of our visitors using smartphones to access our website. The majority of them are iPhones and Androids. I bet that you own one and you use it to browse online. Make your website look good on smartphones. Show only the most important stuff on your mobile pages and add relevant “call to action” features.
**DOT and legal information.**
It is required by law that US moving companies have to provide their D.O.T. number (Department of Transportation number) visible on their website. Make sure you also list your MC number as well as your local state license number (if any). It is a good idea to link to the Protect your Move “Your Rights and Responsibilities” booklet as it is required by law to provide it to all your customers before booking.
2. Start a blog
Let the best movers from your team share the most common issues, mistakes, and questions they deal with on a daily basis. Let your sales team write occasional posts about their experiences with customers as well as the most common questions that they hear from the customers. I’ve summarized some of the themes and ideas you could start with:
**Moving and packing tips**
These could be written by a mover or a foreman that is dealing with this on an every day basis.
**Frequently asked questions.**
What are the most common questions your customers are asking you?
**Data/Statistics from your moving company or from the internet.**
This info could be the moves the company has performed, the most common states people move to, etc. It could also be presented as an infographic. See our infographic about the US migration in 2012. You could also use the US census information or the US Department of Transportation website to gather more info.
Things like the most weird things that the company has moved, photo collections with fun stuff during a move, etc.
3. Research your customers
You might be moving celebrities or niche influencers without even knowing that. Make sure you know who your customers are. If you happen to move someone important, make sure you do a good job and ask for a testimonial to display online. Make sure to take pictures as well. Follow up with your current customers. Some of them may maintain blogs or write for a big news agencies. Use that for your advantage and try to get the best of it. Your happy customers are your power.
4. Reputation management
Your reputation is important. People will research you before booking, especially for the bigger jobs. Make sure they find great things about you online. Of course nobody is perfect and you are not supposed to be, but having relatively good reviews, a great testimonials page on your site and a good amount of people willing to be used as a reference for your future customers is a must. Take a look at this reputation management guide for more info and How To’s.
5. Be credible
American Moving and Storage Association
The American Moving and Storage Association logo.
AMSA, BBB and any other trust seal that will make your potential customer trust you with its business. In every business niche there are authorities. In the moving industry these are the most important ones:
Become an AMSA member because customers are familiar with this association as it is the largest in the moving industry in the USA. After the first year you will be promoted to Pro Mover – another important badge to display on your website.
**Better Business Bureau**
There is hardly any adult in the US that haven’t heard about them. As one of the most trusted organizations, BBB helps millions of businesses get more customers and convert their website visitors into booking faster. Becoming an accredited business will boost sales effectiveness.
**Move for Hunger**
This is a relatively new charity organization for moving companies, but it is worth checking out.
At MyMovingReviews we’ve released a seal for all registered companies to display on their websites. Having trust seals visible on the website raises the overall conversion rate.
6. Be social…
twitter.. because your customers are. Spend some time to create a Facebook page, Google local page and a Twitter account (here is where to start with Twitter). Creating a posting schedule is important too. Creating these profiles is only step one. In this process, companies should pay attention to designing their profile to sell – upload a logo, a compelling background/cover image and compose a great “about the company” text that states the advantages of using this particular company. Then the sharing and participating begins. Make sure to share relevant topics, links, tips and information and start growing a follower base. For the moving industry, you can check out the #movechat event in Twitter and see what other movers are sharing.
7. Claim your profiles
Gain additional exposure by making a profile of your company in the largest local business directories and review sites. For example at MyMovingReviews, we offer free profiles for moving companies with some great benefits, but not all movers take advantage of all of them. Some of the most underutilized goodies in the profiles are:
**Take advantage of all fields.**
Filling the company description/about text – most of the local business sites offer members to add some information about their business. This is very important because this is what the end customer sees directly on the third party site and this is the place to make the sale.
**Up to date contact information.**
It is very important for any local business to maintain an up-to-date profile with all the popular local directories and moving reviews sites. That way customers would be able to contact you directly and you gain access to many potential customers easy.
**Upload a logo.**
This one will make your company profile even more desirable to click. Keep in mind that it is vital to stand out from the crowd and get the customers’ attention in such sites where you are competing with other businesses.
8. Advertise on the Internet
There are many places online that will get you phone calls or bring some customers to your website. You can start with exploring Google Adwords or Bing Ads. Explore local business sites like Yelp or look for the largest moving industry websites that support advertising and start a trial to test the effectiveness. At MyMovingReviews, we offer several types of ad options to help movers book more jobs. Another idea is to explore the largest moving and travel related sites and contact them for advertisement or guest blogging. Just make sure you appear on the sites and blogs where your customers are hanging out.