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1.Technical assessment
2.Source-of-supply assessment: suppliers and partners or alliances
3.Market research: market size and segmentation analysis, VoC (voice of the customer) research
4.Product idea testing
5.Customer value assessment
6.Product definition
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1.Technical assessment
2.Source-of-supply assessment: suppliers and partners or alliances
3.Market research: market size and segmentation analysis, VoC (voice of the customer) research
4.Product idea testing
5.Customer value assessment
6.Product definition
7.Business and financial analysis
The product development process typically consists of several activities that firms employ in the complex process of delivering new products to the market. Every new product will pass through a series of stages from ideation through design, manufacturing and market introduction.