**CHARACTERISTICS OF MOBILE COMMERCE**
1. Fast Processing: One important characteristic of mobile commerce is that it allows the user to process a
transaction fast. Not only does the customer receive his item almost instantly via download, e-mail or another
form of electronic delivery, the business owner receives payment for his product or service more quickly compared
to traditional methods. The customer must set up a payment option, such as a credit card or an agreement to
pay using a specified account, to process the payment immediately before downloading the item. Of course, the
speed of delivery is dependent on the reliability of the Internet and network services.
2. Reduced Business Costs: Mobile commerce also helps reduce costs for the seller. She rarely needs to pay for a
separate office space, overhead costs or employees. In some cases a small business owner who sets up a mobile
commerce operation doesn't need an office at all. The seller can monitor sales online or by receiving statements from
a processing service. The main expense for this type of business owner is advertising to disseminate information on
how users can access the product or service. The lowered cost allows the business owner to take advantage of a
higher per-sale profit. He also can offer the product at a lower price compared to delivery in other formats.
3. Little Need for Maintenance: Another characteristic of mobile commerce is that it requires very little
maintenance from the seller. The owner sets the product up for mobile delivery one time and then receives
payment for sales automatically. From time to time, he may need to perform a few maintenance duties, such as
correcting a technology error or updating the product, but overall it is a selling format that requires very little
management compared with other selling strategies.