Sometimes students do not know that each case study formatting should be written in order to study in the author's mind. A goal can be designed to influence the level of knowledge, develop certain skills, challenge a student, or improve one's abilities. After analyzing and reading the case, the student must realize something or learn to do something useful. An objective example might be: after the student has analyzed the case study, he / she should demonstrate knowledge related to marketing segmentation techniques, understand the difference between the recommended brand positioning strategy and the potential customer base for product "Y", developed by Company "X". I hope this information was useful to you