CAKART Annamalai University MBA in Marketing Management

Annamalai University MBA in Marketing Management

Marketing management from Annamalai University is a business control concentrated on the pragmatic application of promoting systems and the administration of a company's marketing assets and exercises.

Overview of Annamalai University MBA in Marketing Management

How do you conduct classes and what are all covered in it?

We deliver the program in online mode. You would be given a dedicated access right for their own virtual learning space. You will undergo various knowledge rich learning components.

The details are given below.

Faculty driven interactive learning sessions. Sessions are conducted using Audio/video content, presentations, Opinion polls, electronic white boards, industry expert discussions, query handling through voice and chat mode Catalyzer sessions that are developed with rich audio/video/graphics and various learning tools to facilitate easy learning of concepts Courseware with Audio, Video and PPT case studies, Bookmarks and Quizzes Performance reports, E-Coach for academic guidance, Technology support desk for your tech. queries, blogs, mentoring through student-chosen observers and many more


Any Degree (except 10+2+2 pattern) or an equivalent examination.

Career opportunities

There is an incredible demand for marketing managers in the ever growing market of the world. This course will help the understudies to get into marketing industry and pursue a career in several growing business sectors such as:


Co-operative Credit Organizations

Insurance and Investment Companies

Manufacturing industries


Information Technology firms

Pharmaceutical Companies

Telecommunications Companies

Oil, Gas and Petrochemical Companies

Fee Details

Fee Details Total
First year fee 20300 39700
Second year fee 19400

Table of contents

In the first year, there are 8 subjects:

Principles of Management

Marketing Management

Financial Management

Operations Management

Human Resource Management

Statistics for Managers

Managerial Communication

Advertising and Sales Promotion

In the second year, there are 8 subjects:

Product and Services marketing

Marketing Research

consumer Behaviour

Rural Marketing

Sales and Distribution Management

Strategic Management


Project Work and Viva-voce



Business Research Methods

About faculty of Annamalai University MBA in Marketing Management

Annamalai University

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