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Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University Study Notes

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  Study Notes

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  : In the U.S. alone, eCommerce sales are encroaching on $300B. User experience means everything if you plan on tapping into that revenue stream. Sales funnels need to be to the point with as few distractions as possible, but at the same time, merchants need to connect with the consumer to optimize retention.

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  Study Notes

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  : “Most customers don’t want to waste time picking out absolutely the best and cheapest product on the market. They just want to make a good choice.” I can think of a handful of professional bargain shoppers that would fiercely disagree, but I think it’s true (mostly because I am a very impatient shopper). The easiest way to turn people like me into brand advocates is sound operations. The easier the experience, the happier I am at checkout, the more money I’ll spend in the long run.

Download here Unit IV Operations Of E Commerce For E Commerce Bcom Semester 4 Delhi University  Study Notes in pdf format 

The philosophy of eCommerce is both its greatest strength and its greatest weakness in regards to operations. This viewpoint revels in the perception that a digital business is cheaper to start and easier to run than tangible stores. The short answer is a hesitant yes, but the long answer is a rather long inference.


Good ideas may not necessarily be operationally feasible. Take a step back and take a look at the big picture.


Understand that the success of sound eCommerce operations is directly attributed to market research blended with the ability to fundamentally grasp digital marketing. The objective is to automate both with the tools you need to streamline inventory flow, establish distribution networks, manage accounting, run customer service and operate the platform of your choice to max capacity. These tools are the five steel cogs of any eCommerce operation that all other cogs wish they could be.

Breaking down the steel cogs layer by layer, you will come to realize that support operations can be as easy or as complex as you choose to make it. The trick is automation. There are thousands of CRMs, accounting tools and whatnot that can enhance an eCom startup, but what makes the elusive “4 hour work week” remotely possible is digital mechanics a.k.a. infrastructure.


Unless you make your own widgets, drop shipping is more or less a key element to inventory flow, but not always to consumer demand. Meaning, choose your merchants who you want to sell first, then your drop shipper second. The truly genuine ones have exclusive partnerships with top tier merchants who, like all manufactures, are always looking for ways to offload product to make room for new stuff. Keep in mind that it is the drop shipper’s responsibility to acquire wholesome business partnerships with eCommerce entrepreneurs who then drive sales. Use common sense, be wary of product sources from shady parts of the world, but more importantly, look up consumer reviews because the reputable ones are never free.


Having a sound digital marketing operation will only get you on par these days. You need to find your edge, sniff out your market segment and maintain a fresh brand image with a colorful brand voice. You must take advantage of every resource, from paid search (including product listing ads and PPC), SEM and email capture/list building to forums and networking groups. You can analyze your web traffic all day and build out the world’s most sophisticated remarketing program, but only after you get some traffic.

Remember, comprehensive marketing operations have a lot to do with automation, but you should have a good understanding of the technical objectives of each campaign. You don’t have to be an expert in PPC, but if you hire a PPC manager to automate your PPC operations, be sure you understand fundamentals like conversion metrics and product listing ads. Your budget will thank you later when it has doubled in size instead of dissipated because you didn’t know how to gauge whether or not your PPC manager was doing an effective job for the cost of service.

What is a successful marketing operation without brand image? Enter digital real estate, which can be optimized in many ways. Owning a niche specific domain is ideal, but not impossible to work around. For example, what comes to mind with the word “Woot?” Unless you’ve shopped on (specifically, which is a very profitable coupon site, you would probably not think anything of it. That’s the power of advertising. The market is so saturated now that an intelligent sense of humor is the best selling point in a domain name, which is the tip of the spear in regards to your marketing operations. Work your marketing strategy around your content and networking skills and people will notice.


This is where things can get interesting. With the proliferation of SaaS suites in the almighty cloud, eCom platforms have made huge strides in incorporating much-needed operations management and intelligence tools all in one spot.

Platform Recommendations: Magento, WooCommerce, Zencart
Ecommerce market pie graph


Yes, accounting. The whole point of this exercise in life is to make money, right? Well, if you want to stack it and not burn it, you need to take accounting seriously.

Most notable web based accounting software offers automation solutions via APIs that integrate with your shopping cart. Look for options that take advantage of automated remarketing services that enhance the customer service experience. For example, automated emails from an accounting CRM that thank a customer for a purchase or email customers about products that match their buying habits are pretty much liquid gold when your primary focus is retention.

Accounting CRM Recommendations: QuickBooks Online, PayPal Payflow Pro


Be available. When a customer has a question about a product or wants to be updated on shipping, you have to be there with the correct information. Sound customer service operations are integrated parts of any marketing strategy.

  • Reward your loyal customers or your social fan base with exclusive deals.
  • Be sure to have a plan in place like a deep discount coupon in case you have to put out any fires.
  • The more transparent the customer service, such as onsite forums, the more likely customers are going to trust your brand.

Successful eCommerce operations are not built overnight. Unfortunately, some brands learn this the hard way and sacrifice their reputation in the process. If you need guidance, focus on your own experience as a customer. If you have to talk to five people before you get to the right customer service rep, take note. If you can check out your purchase in three clicks, take note.

Overall, keep it simple; stay plugged into the industry. Operational tools are only as good as the builders who use them.

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  Study Notes

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  : Growth is likely a top-of-mind priority for your eCommerce business. But as your brand continues its upward trajectory, product demand only continues to increase. As exciting as growth is, it’s easy for things to quickly get out of hand. The good news is that partnering with an experienced third-party logistics (3PL) provider can improve your eCommerce operations management.

3 Ways Partnering With a 3PL Provider Changes eCommerce Operations Management

Fulfillment and distribution partners bring enhanced capabilities to the table, providing your brand with consistent support throughout its growth stages. Here’s why.

  1. Product information is always presented in real time. The ability to accurately monitor and manage product inventory levels is key to successful eCommerce operations. While you might have relied on paper and a clipboard when your business was just getting off the ground, you’re going to need a more sophisticated solution as your business matures. To do so quickly and efficiently, team up with a fulfillment and logistics partner that leverages warehouse technology to track inventory, order statuses, product levels and more. The constant insight into your back-end processes keeps things running smoothly through periods of high growth.
  2. You’ll gain access to more shipping options and speeds. Customers appreciate fast and reliable shipping. Look for a 3PL partner with warehouse facilities located throughout the U.S. that enable shipments to be sent out quickly, with an average between one and three days for ground delivery. Additionally, it’s beneficial to work with a 3PL provider that has forged strong relationships with several carriers. They’ll be able to negotiate crate space on your behalf and get you the best rates for domestic and international shipping.
  3. Better, customized product packaging solutions. You might be surprised to learn that some eCommerce companies don’t put much stock into product packaging and branding. That’s a big mistake. Branded packages are a visual representation of your goods and should feature your logo, colors and design scheme. Consider working with an eCommerce fulfillment and logistics provider that can help your online retail business with original, premium packaging solutions.

Unit IV Operations Of E Commerce For E Commerce Bcom Sem 4 Delhi University  Study Notes

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