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MARKETING MANAGEMENT

Overview of MARKETING MANAGEMENT by PRIYANKA GITE

MARKETING MANAGEMENT by PRIYANKA GITE

Which publishing house has published “MARKETING MANAGEMENT by PRIYANKA GITE“?

The book has been published by TAXMANN PUBLICATIONS PVT LTD.

MARKETING MANAGEMENT by PRIYANKA GITE is in which language?

The book is in English

What is the Table of Content of MARKETING MANAGEMENT by PRIYANKA GITE?

The Table of Content is

PART 1 Understanding Marketing Management

  • Chapter 1 Defining Marketing for the 21st Century
  • Chapter 2 Developing Marketing Strategies and Plans

PART 2 Assessing Market Opportunities and Customer Value

  • Chapter 3 Scanning the Marketing Environment, Forecasting Demand, and Conducting Marketing Research
  • Chapter 4 Creating Customer Value and Customer Relationships
  • Chapter 5 Analyzing Consumer Markets
  • Chapter 6 Analyzing Business Markets

PART 3 Choosing Value

  • Chapter 7 Identifying Market Segments and Targets
  • Chapter 8 Competitive Dynamics
  • Chapter 9 Crafting the Brand Positioning
  • Chapter 10 Creating Brand Equity

PART 4 Designing Value

  • Chapter 11 Setting Product Strategy
  • Chapter 12 Designing and Managing Services
  • Chapter 13 Developing Pricing Strategies and Programs

PART 5 Delivering Value

  • Chapter 14 Designing and Managing Integrated Marketing Channels
  • Chapter 15 Managing Retailing, Wholesaling, and Logistics
  • PART 6 Communicating Value
  • Chapter 16 Designing and Managing Integrated Marketing Communications
  • Chapter 17 Managing Mass Communications
  • Chapter 18 Managing Personal Communications

PART 7 Sustaining Growth and Value

  • Chapter 19 Introducing New Market Offerings
  • Chapter 20 Tapping into Global Markets
  • Chapter 21 Managing a Holistic Marketing Organization for the Long Run

For latest details visit MARKETING MANAGEMENT by PRIYANKA GITE

What is the year of publishing and Binding Type of MARKETING MANAGEMENT by PRIYANKA GITE?

The year of publishing is 2013 and the binding type is PAPER BACK.

Where can I find more details about MARKETING MANAGEMENT by PRIYANKA GITE?

You can find more details about this book and many other similar books at www.cakart.in, click on the link MARKETING MANAGEMENT by PRIYANKA GITE to go to the relevant page on www.cakart.in

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