Kerala University Mcom Study Materials
Kerala University Mcom Study Materials
Kerala University Mcom Study Materials : It was the sixteenth University to be set up in India and ten Colleges within the State of Travancore which were affiliated to the Madras University became the affiliated colleges of the University of Travancore. It was the sixteenth University to be set up in India and ten Colleges within the State of Travancore which were affiliated to the Madras University became the affiliated colleges of the University of Travancore.
The syllabus for a Course shall include: Course Code, title, statement of the aims and objectives of the Course, number of credits, tutorials and laboratory sessions with pre requisites if any. The Course content shall be given module wise along with a list of reading materials.
Kerala University Mcom Study Materials
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Kerala University Mcom Study Materials
EXAMINATION
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Kerala University Mcom Study Materials
First Year
Code | Paper | Subject | Part1 | Part 2 | Total |
MC311 | Paper 01 | Contemporary Management Concepts and Thoughts | 75 | 25 | 100 |
MC312 | Paper 02 | Management Information System | 75 | 25 | 100 |
MC313 | Paper 03 | Research Methodology | 75 | 25 | 100 |
MC314 | Paper 04 | Advanced Corporate Accounting | 75 | 25 | 100 |
MC315 | Paper 05 | E -Business and Cyber laws | 75 | 25 | 100 |
MC316 | Paper 06 | Business Ethics and Corporate Governance | 75 | 25 | 100 |
MC317 | Paper 07 | Quantitative Techniques | 75 | 25 | 100 |
MC318 | Paper 08 | Strategic Management | 75 | 25 | 100 |
Total | 600 | 100 | 800 |
Kerala University Mcom Study Materials
MC311 – PAPER 1 CONTEMPORARY MANAGEMENT CONCEPTS AND THOUGHTs
References:
1. Griffin ,Ricky W Organisational Behavior –Houghton Mifflin co, Boston.
2. DoedeKeuning, Management A Contemporary approach, Prentice Hall(Pearson education) , New Delhi.
3. Hersey, Paul, Kenneth H. Blanchard and Dewey E Johnson: Management of organisational behavior.
4. Utilising Human Resources, Prentice Hall, New Delhi
5. BiswanthGhosh, Human resource development and management, Vikas Publishing, New Delhi.
6. Kotler, Keller, Koshy and Jha Marketing Management- A south Asian perspective, Pearson
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Kerala University Mcom Study Materials
MC312 – PAPER 2 MANAGEMENT INFORMATION SYSTEM
References:
1. Gordon B Davis, & Margrethe H Olson, Management Information System
2. Robert G Merdick, Management Information System.
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MANAGEMENT INFORMATION SYSTEM
Kerala University Mcom Study Materials
MC313 – PAPER 3 RESEARCH METHODOLOGY
References:
- Krishnaswamy R. S., Research Methodology in Social Science
- Kothari C. R., Research Methodology: Methods and Techniques
- Sharma R. N & Sharma R. K., Research Methods in Social Science
- John W. Best and James V. Khan, Research in Education
- Singh A. K., Tests, Measurements and Research Methods in Behavioural Sciences
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Kerala University Mcom Study Materials
MC314 -PAPER 4 ADVANCED CORPORATE ACCOUNTING
References:
1. Financial Reporting Vol.1 by The Institute of Chartered Accountants of India
2. Advanced Accountancy MC Shukla. T.S. Grewal. &S C Gupta
3. Advanced Accountancy Jain & Narang
4. Advanced Accountancy RL Gupta & Radhaswamy 5. Advanced Accountancy SN Maheswari
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Kerala University Mcom Study Materials
MC315 – PAPER 5 E-BUSINESS & CYBERLAWS
References:
1. E-business, Dr. Ravi Kalakota, Pearson Education Asia
2. E-Business (R)evolution, Daniel Amor, Pearson Education Asia
3. E-Business-2, Dr. Ravi Kalakota & Macia Robinson, Pearson Education Asia
4. E-Business and Commerce, Brahm Canzer, Dreamtech press, New Delhi
5. The E-Business book, Dayle M Smith, Viva books, Newdelhi
6. E-Business essentials, Rajat Chatterjee, Global India Publication, Newdelhi
7. E-Business essentials, Matt Haig, Kojan Page India Ltd
8. IT Act 2000, IT Amendment Bill 2006, IT Amendment Bill
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Kerala University Mcom Study Materials
MC316 – PAPER 6 BUSINESS ETHICS AND CORPORATE GOVERNANCE
References:
1. Laura p Hartman, Perspectives in Business Ethics, Mc Graw Hill International
2. George A Steiner and John F Steiner, Business, Governemnt and Society, Mc Graw Hill International
3. SK Chakraborthy, Ethics in Managment; Vedantic Perspectives , Oxford University Press
4. MK Gandhi, My Experiments with Tureth, navjeevan PublishingHouse, Ahemadabad
5. Subhash Sharma, Management in New Age: Western Windows- Esatern Doors, New Age International Publishing , New Delhi
6. Prof.( Col) PS Bajaj, Dr. Raj Agarwal- Business Ethics An Indian perspective0 Biztantra-2006
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE BUSINESS ETHICS AND CORPORATE GOVERNANCE
Kerala University Mcom Study Materials
MC317 – PAPER 7 QUANTITATIVE TECHINIQUES
References:
1. Fundamentals of Statistics for Business and Economics – V. K. Kapoor, Sultan Chand and Sons, New Delhi.
2. Statistics for Management – Levine, Pearson Education Asia.
3. Statistics for social Sciences – Hari Shankar Asthana & Braj Bhushan, Prentice Hall of India.
4. Business Statistics – Padmalochan Hazarika, S. Chand, New Delhi.
5. Statistics – S. P. Gupta, Sultan Chand and Sons, New Delhi.
6. SPSS in Simple Steps – Kiran Pandya Smruti Bulsari Sanjay Sinha Dreamtech Press.
7. A Handbook of Statistical Analyses Using SPSS- Sabine Landau, Brian S. Everitt – Chapman and Hall/CRC.
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE QUANTITATIVE TECHINIQUES
Kerala University Mcom Study Materials
MC318- PAPER 8 STRATEGIC MANAGEMENT
References:
1. Arthur A Thompson and AJ Stickland III, Strategic Management, New Delhi Tata McGraw Hill
2. Sharma R.A, Strategic Management in Indian Companies, Deep and Deep Publications, New Delhi.
3. Subha Rao, Business Policy and Strategic Management, Himalaya Publishing House, Mumbai
4. Budhiraja, S.B. and M.B. Athreya: Cases in Strategic Management, Tata McGraw Hill, New Delhi.
5. Michal, E Porter: The Competitive Advantage of Nations, Macmillan, New Delhi. David Fred R, Strategic Management, Prentice Hall.
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Kerala University Mcom Study Materials
Second Year
1. Elective – Finance
Code | Paper | Subject | Part1 | Part 2 | Total |
MC321F | Paper 01 | Income tax Planning and Management | 75 | 25 | 100 |
MC322F | Paper 02 | Security Analysis and Portfolio Management | 75 | 25 | 100 |
MC323F | Paper 03 | Strategic Financial Management | 75 | 25 | 100 |
MC324F | Paper 04 | Advanced Cost and Management Accounting | 75 | 25 | 100 |
MC325F | Paper 05 | Indirect Tax Laws and practices | 75 | 25 | 100 |
MC326F | Paper 06 | International Finance | 75 | 25 | 100 |
MC327F | Paper 07 | Management Optimization Techniques | 75 | 25 | 100 |
MC328F | Paper 08 | Financial Statements-Interpretation and Reporting | 75 | 25 | 100 |
Total | 600 | 100 | 800 |
Kerala University Mcom Study Materials
Second Year M Com Elective Finance
MC321F PAPER -1 INCOME TAX PLANNING AND MANAGEMENT
References: Books
1. Singhania, V.K: Direct Tax Planning and Management, Taxman, N.Delhi
2. Singhania V. K: Direct Taxes Laws and Practices, Taxman, N. Delhi
3. E. A Srinivas: Corporate Tax Planning: Corporate Tax Planning; Tata Mc – Graw Hill
4. Mehrotra HC : Direct Tax Planning
5. Kushal Kumar Agrawal: Direcct Tax Planning and Management; Atlantic Publishers
6. Bhagavath Prasad: Direct Tax Law and Practice
7. Lakhotia RN : Corporate Tax Planning
Journals and Circulars
1. Chartered Accountant Today – Taxman for Current Reading
2. Circulars Issued by CBDT
3. Journal Chartered Accountant.
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INCOME TAX PLANNING AND MANAGEMENT
Kerala University Mcom Study Materials
MC322F – PAPER 2 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
References
1. Bhalla V K, Investment Management, S Chand & Co.
2. Bodie, Kane, Marcus and Mohanty, Investments, TMH
3. Donald E Fischer and Ronald E Jordan, Security Analysis and Portfolio Management, Pearson Education
4. Frank J Fabozzi, Franco Modigliani et.al., Foundations of financial markets and institutions, Pearson Education.
5. Gorden J Alexander, William F Sharpe and Jeffry V Baily, Fundamentals of Investments, Pearson Education
6. John C Hull, Options, Futures and other Derivatives, Pearson Education.
7. Kevin S, Security Analysis and Portfolio Management, PHI
8. Kumar S S S, Financial Derivatives, PHI
9. Presanna Chandra, Investment Analysis and Portfolio Management, TMH
10. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publications
11. Reghunathan, Investment Analysis and Portfolio Management, Pearson Education.
12. Sidney Cottle, Roger F Murray and Frank E Block, Security Analysis, TMH
13. Stephen H Penman, Financial Statement Analysis and Security Valuation, TMH
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Kerala University Mcom Study Materials
MC323F- PAPER 3 STRATEGIC FINANCIAL MANAGEMENT
References:
1. Richard batler, Lesle Davis, Richard Pike and Joh Shine- Strategic Investment Decisions, Routledge, London and New York
2. NENAD DACEK,- The Future of business in emerging markets- Marshall Caven dish. Business
3. Samuel C Weaver, J Fred Weston: Strategic Financial Management- Application of Corporate Finance, Thomson Higher Education , USA
4. G.P Jakhotiya, Strategic Financial Management, Vikas Publishing House Pvt. Ltd.
5. John k Shank, Vijay Govindarajan- Strategic Cost Management- The new Tool for Competitive Advantage- The free press.
6. David Allen- An Introduction to strategic Financial Management- The key to long term profitability- Kogan Page
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE STRATEGIC FINANCIAL MANAGEMENT
Kerala University Mcom Study Materials
MC324F- PAPER 4 ADVANCED COST AND MANAGEMENT ACCOUNTING
Reference Books
- Advanced Cost and Management Accounting SP Jain, KL Narang, SimmiAgrawal, Kalyani Publishers, New Delhi.
- Prasad.N.K. Advanced Cost Accounting, Book syndicate Pvt.Ltd, Kolkata
- Khan.M.Y. and Jain P.K. Advanced Cost Accounting, Tata McGraw Hill Publishing Co.Ltd.New Delhi.
- Arora M.N. Principles and Practices of Cost Accounting-Vikas Publishing House New Delhi
- Maheswari SN. Cost and Management Accounting, Sultan Chand and Sons, NewDelhi.
- Thulsian.PC. Practical Costing, Vikas Publishing House New Delhi
- Colin Drury, Management and Cost Accounting, Cengage Learning India Pvt.Ltd, New Delhi.
- Horngren, Foster and Datar, Cost Accounting A Managerial Emphasis, Prentice Hall of India Pvt.Ltd, New Delhi.
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE ADVANCED COST AND MANAGEMENT ACCOUNTING
Kerala University Mcom Study Materials
MC325F- PAPER 5 INDIRECT TAX LAWS AND PRACTICES
References
1. Indirect Taxes – Dr. H.C Mehrotra and Prof.V.P. Agarwal, SahityaBhavan Publications, Agra
2. Indirect Taxes – V.S.Datey, Taxman Publications, New Delhi.
3. Indirect Taxes – Dr. V. Balachandran, Sultan Chand and Sons, New Delhi
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INDIRECT TAX LAWS AND PRACTICES
Kerala University Mcom Study Materials
MC326F- PAPER 6 INTERNATIONAL FINANCE
References:
1. Ian H. Giddy, ‘Global Financial Markets’ AITBS
2. Kirt C. Butler, ‘Multinational Finance’ Thomson south western
3. Gurusamy S, ‘Global Financial Institutions’, Vijay Nicole and Tata McGraw Hill
4. S.Kevin , Fundamentals of International Financial Management, Prentice Hall of India, New Delhi.
5. Reid W. Click and Coval, ‘International Financial Management’ Prentice Hall India
6. Rite M Rodriguez, “International Financial Management”, E Eugene Carter Prentice Hall, New Delhi
7. Alan C Shapiro, “Multinational Financial Management”, Allyn and Pacon Ioc, Boston
8. Adrin. Buckley, “Multinational Finance”, Hcrit, New Delhi
9. Madura, Jeff, “International Financial Management, West Publishing Company.
10. Apte P.G. International Financial Management, Tata McGraw Hill, New Delhi
11.Machiraju H R, International Financial Markets in India, New age international Publishers, New Delhi
12.Annual Reports of IMF, World Bank, ADB.
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INTERNATIONAL FINANCE
Kerala University Mcom Study Materials
MC327F -PAPER 7 MANAGEMENT OPTIMIZATION TECHNIQUES
Reference:
1. JK Sharma- operation Research- Theory and Practice- Mac Millan
2. Bhavesh M Patel, “Project management” Vikas Publishing House
3. John M. Nicholas, Project management for business and Technology- Problems and practice.
4. Clifford F Hry, Erik W. Larson and Goutam V Desai- “ Project Management- the Managerial process”, Tata Mc Graw Hill Education Pvt. Ltd. , New Delhi.
5. Harvey M Wagner- “Principles of Operation Research, PH Learning Pvt. Ltd.
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Kerala University Mcom Study Materials
MC328F PAPER 8 FINANCIAL STATEMENTS- INTERPRETATION AND REPORTING
Recommended Books
1. International Accounting by Timothy S. Doupnik; Hector Perera
2. International Accounting: A User Perspective by Shahrokh M. Saudagaran
3. International Accounting by Frost; Frederick D. S. Choi; Meek
4. International Financial Reporting Standards (IF)
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE FINANCIAL STATEMENTS- INTERPRETATION AND REPORTING
Kerala University Mcom Study Materials
Second Year
2. Elective – Marketing
Code | Paper | Subject | Part1 | Part 2 | Total |
MC321M | Paper 01 | Marketing Research | 75 | 25 | 100 |
MC322M | Paper 02 | International Marketing | 75 | 25 | 100 |
MC323M | Paper 03 | Logistics Management | 75 | 25 | 100 |
MC324M | Paper 04 | Advertising and Sales promotion | 75 | 25 | 100 |
MC325M | Paper 05 | Agricultural and Rural marketing | 75 | 25 | 100 |
MC326M | Paper 06 | Industrial marketing | 75 | 25 | 100 |
MC327M | Paper 07 | Services Marketing | 75 | 25 | 100 |
MC328M | Paper 08 | Management Optimization Techniques | 75 | 25 | 100 |
Total | 600 | 100 | 800 |
ESSAY 100
Comprehensive Viva 100
Grand Total 1800
Kerala University Mcom Study Materials
Second Year M Com Elective Marketing
MC321M- PAPER 1 MARKETING RESEARCH
References Books:
1. Marketing Research by Ramanuj Majumdar
2. Marketing Research by Mishra
3. Marketing Research by MV Kulkarni
4. Marketing Research by DM Sarawte.
5. Research for Marketing Decisions by Paul Green, Donald Tull.
6. Marketing Research-Rajendra Nargundkar(Tata Mc)
7. Business research Methods-Donald R.Cooper.
8. Market research-G.C.Beri 9. Marketing Research -Aaker
10. Marketing Research -Tull & Hawkins
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MARKETING RESEARCH
Kerala University Mcom Study Materials
MC322M -PAPER2 INTERNATIONAL MARKETING
References:
1. Dr.K. Karunakaran, ‘Marketing Management ( Text and cases in Indian Context)’. Himala Publishing House.
2. Philip Kotler and Kevin Lane Keller,’ Marketing Management’, Prentice Hall.
3.Dana – Nicoleta, Laseu, ‘International Marketing’, Biztantra.
4. Warren J. Keagan, Mark Green, ‘Global Marketing 3/e, Prentice Hall.
5. Cateora, Phillip R. ;Grahm, John L. and Prashant Salwan,InternationalMarketing,TataMcGraw Hill.
6. Philip R. Cateora, John Graham, ‘International Marketing’, Irvine – Sage Publications.
7. Michal R. Czinkota, Illkka A. Ronkainen, ‘Best Practices in International Marketing’, Harcourt college Publishers.
8. P.K. Vasudeva, ‘International Marketing’ Excel books.
9. R. Srinivasan, ‘International Marketing’ Prentice Hall India.
10. Rajagopal, International Marketing, Vikas Publishing House.
11. Francis Cherunilam, ‘International Business’, PHI Learning Private Limited
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INTERNATIONAL MARKETING
Kerala University Mcom Study Materials
MC323M -PAPER3 LOGISTIC MANAGEMENT
References:
- Bowersox and others: Physical Distribution Management.
- Tata McGraw Hill, New Delhi Dobler,D.W;
- Purchasing and Supply Management Tata McGraw Hill, New Delhi
- Glaskowsky N.A: Business Logistics, Dryden Press, Ohio Khanna, K.K: Physical Management, Himalaya Publishing House, New Delhi
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE LOGISTIC MANAGEMENT
Kerala University Mcom Study Materials
MC324M PAPER- 4 ADVERTISING & SALES PROMOTION
References:
1. Kruti Shah & Alan D’Souza, Advertising & Promotions: An IMC perspective, Tata McGraw Hill
2. S H H Kazmi & Satish K Batra, Advertising & Promotions, Excel Books
3. S.A. Chunawalla & K.C. Sethia, Foundations of Advertising Theory & Practice, Himalaya Publishing
4. Manendra Mohan, Advertising Management-Concepts and Cases, TMH
5. Chunawalla, S.A., Advertising, Sales and Promotion Management, Himalaya Publishing House, Mumbai
6. George Belch, Michael Belch & Keyoor Purani: Advertising and Promotion-An Integrated Marketing Communications Perspective, Tata McGraw Hill
7. Terence A. Shimp, Advertising & Promotion: An IMC approach, Cengage Learning
8. Aakar, Batra & Myers Advertising Management, Prentice Hall 9. Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education, 7th Edition, 2007.
10. Kenneth Clow & Donald Baack, Integrated Advertisements, Promotion & Marketing communication, Prentice Hall of India
11. Tom Duncan: Principles of Advertising & IMC, Tata McGraw Hill
12. Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileswar Jha, Marketing Management: A South Asian Perspective, Pearson Education
13. Bolen William H, A Genre-based Analysis of Property Advertisements, London John Wiley & Sons
Journals:
1. Journal of Advertising
2. Journal of Marketing
3. Indian Journal of Marketing
4. Indian Management
5. Journal of Consumer Behaviour
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE ADVERTISING & SALES PROMOTION
Kerala University Mcom Study Materials
MC325M -PAPER 5 AGRICULTURAL AND RURAL MARKETING
Reference Books
- Rural Marketing- Challenges and Opportunities H C Purohit
- Rural Marketing In India-Strategies and Challenges Ruchika Ramakrishnan
- Rural Market and Agricultural Marketing Kiran Sankar Chakraborty
- The Rural Marketing Book Pradeep Kashyap& Siddharth Raut
- Agricultural Marketing in India S S Acharya and N L Agarwal Oxford & IBH Publishing Co Pvt Ltd, Culcutta
- Agribusiness Management In India- Text&Cases- Dr. Subhash Bhave
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE AGRICULTURAL AND RURAL MARKETING
Kerala University Mcom Study Materials
MC326M- PAPER 6 INDUSTRIAL MARKETING
Book recommended:
1. Anderson, Customer Relationship Management, Tata MaGraw Hill.
2. Daragh O Reilly and Julian J Gibas, Bulding Buyer Relationships, Macmillian India Ltd.
3. Michael D Hutt and Speech T.V , Industrial Marketing Management, The Dryden Press.
4. Robert Dwyer F., Business Marketing, MaGraw Hill.
5. Robert & Reeder, Edward G. Briety and Betty H. Reeder, Industrial Marketing: Analysis Planning and Control. Prentice Hall of India Ltd
6. Industrial Marketing – P K Ghosh
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INDUSTRIAL MARKETING
Kerala University Mcom Study Materials
MC327M- PAPER 7 SERVICES MARKETING
References Books:
1. Zeithaml V, Bitner M.J. & Gremler D.D.and Ajay Pandit (2012), Services Marketing: Integrating customer focus across the firm. Special Indian Edition, McGraw-Hill Education Pvt. Ltd., New Delhi.
2. Christopher Lovelock and Jochen Wirtz (2011) Services Marketing: People, Technology, Strategy, Seventh Edition, Pearson Publishing.
3. Schmitt, Bernd H. (2003) Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, Wiley, ISBN 0471237744.
4. Ramneek Kapoor, Justin Paul and Biplab Halder (2011) Service Marketing: Concepts & Practices, Tata McGraw-Hill Education Private Ltd., New Delhi.
5. Philip Kotler and Paul N Bloom (1984) Marketing Professional Services, Prentice Hall, New Delhi.
6. Lovelock and Wright (2002) Principles of Service Marketing and Management, 2nd edition, Prentice Hall.
7. S.M. Jha (2003) Services Marketing, Himalaya Publishing House, New Delhi. ISBN. 9788170408307
8. Natarajan,L ( 2013 ) Services Marketing, Margham Publications, Chennai.
9. R. Srinivasan (2014) Services Marketing: The Indian Context, Prentice Hall India Learning Private Limited; Fourth edition, ISBN-10: 8120350340.
10. Harsh V. Verma (2011) Service Marketing: Text and Cases, Second Edition, Pearson Education; ISBN-10: 8131754472.
11. Rajendra Nargundkar (2010) Services Marketing, McGraw Hill Education (India) Private Limited; 3 edition, ISBN-10: 0070682127.
12. Ravi Shankar (2002) Services Marketing, Excel Books, ISBN-10: 8174462678. 27
13. K. Rama Mohana Rao (2011) Services Marketing Paperback, Pearson Education; Second edition, ISBN-10: 8131732258.
14. Adrhian Payne (2009) The Essence of Marketing, Prentice Hall of India Pvt. Ltd.,New Delhi.
Further Readings
1. Grönroos, C. (2006) Adopting a service logic for marketing. Marketing Theory, Vol. 6, No. 4, 317- 333.
2. Grönroos, C. (1984) A service quality model and its marketing implications. European Journal of Marketing, Vol. 18, No. 4, 36-44.
3. Parasuraman A., Zeithaml, V. A. & A. Malhotra (2005) E-S-QUAL a multiple scale for assessing electronic service quality, Journal of Service Research, Vol. 7, No. 3, 213-233.
4. K. Douglas Hoffman and John E. G. Bateson (2008) Services Marketing: Concepts, Strategies, & Cases, Fourth Edition, available at http://www.cengagebrain.com/content/hoffman39399_1439039399_02.01_chapter01.
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE SERVICES MARKETING
Kerala University Mcom Study Materials
MC328M-PAPER 8 MANAGEMENT OPTIMIZATION TECHNIQUES
References:
1. JK Sharma- operation Research- Theory and Practice- Mac Millan
2. Bhavesh M Patel, “Project management” Vikas Publishing House
3. John M. Nicholas, Project management for business and Technology- Problems and practice.
4. Clifford F Hry, Erik W. Larson and Goutam V Desai- “ Project Management- the Managerial process”, Tata Mc Graw Hill Education Pvt. Ltd. , New Delhi.
5. Harvey M Wagner- “Principles of Operation Research, PH Learning Pvt. Ltd. 6. Hamdy A Thaha, Operations Research – An Introduction, Pearson Prentice Hall
To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MANAGEMENT OPTIMIZATION TECHNIQUES
Kerala University Mcom Study Materials
To download UNIVERSITY OF KERALA Syllabus for Mcom CHECK BELOW
SL NO. | Kerala University Mcom Study Materials | DOWNLOAD LINK |
01. | MCOM SYLLABUS | CLICK HERE |
02. | COMPLETE MCOM SYLLABUS | CLICK HERE |
03. | MCOM Semisterwise SYLLABUS | CHECK HERE |
TO DOWNLOAD ADMISSION FORM CLICK HERE
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