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Kerala University Mcom Study Materials

Kerala University Mcom Study Materials

Kerala University Mcom Study Materials

Kerala University Mcom Study Materials : It was the sixteenth University to be set up in India and ten Colleges within the State of Travancore which were affiliated to the Madras University became the affiliated colleges of the University of Travancore. It was the sixteenth University to be set up in India and ten Colleges within the State of Travancore which were affiliated to the Madras University became the affiliated colleges of the University of Travancore.

The syllabus for a Course shall include: Course Code, title, statement of the aims and objectives of the Course, number of credits, tutorials and laboratory sessions with pre requisites if any. The Course content shall be given module wise along with a list of reading materials.

Kerala University Mcom Study Materials

• Study materials shall be distributed to the participants after getting confirmation about their admission from the University.

• A Register showing details of study materials received from the University, supplied to the students and balance in hand shall be kept.

• In case study materials are provided in CD form or uploaded in the website the LSC shall take printouts and distribute the same to the students.

• Issue Register showing the details of students who received the study materials shall be kept by the LSC. Details like name and signature of the students who received the study materials shall be entered in this Register.

Kerala University Mcom Study Materials

EXAMINATION

• Examination will be conducted as per dates mentioned in the Calendar.

• The LSC shall collect the examination fee along with the second installment fee and shall submit the application for examination online before the date stipulated by the University.

• Students who fail to register for the examination shall not be promoted to the next year/semester.

• Hall Ticket shall be downloaded from the website before the commencement of the examination.

• LSC shall provide necessary support to the students for online application for the examination and downloading of the Hall Ticket

Kerala University Mcom Study Materials

First Year

CodePaperSubjectPart1Part 2Total
MC311Paper 01 Contemporary Management Concepts and Thoughts7525100
MC312Paper 02Management Information System7525100
MC313Paper 03Research Methodology7525100
MC314Paper 04 Advanced Corporate Accounting7525100
MC315Paper 05E -Business and Cyber laws7525100
MC316Paper 06Business Ethics and Corporate Governance7525100
MC317Paper 07 Quantitative Techniques7525100
MC318Paper 08Strategic Management7525100
Total 600100800

Kerala University Mcom Study Materials

MC311 – PAPER 1 CONTEMPORARY MANAGEMENT CONCEPTS AND THOUGHTs

References:

1. Griffin ,Ricky W Organisational Behavior –Houghton Mifflin co, Boston.

2. DoedeKeuning, Management A Contemporary approach, Prentice Hall(Pearson education) , New Delhi.

3. Hersey, Paul, Kenneth H. Blanchard and Dewey E Johnson: Management of organisational behavior.

4. Utilising Human Resources, Prentice Hall, New Delhi

5. BiswanthGhosh, Human resource development and management, Vikas Publishing, New Delhi.

6. Kotler, Keller, Koshy and Jha Marketing Management- A south Asian perspective, Pearson

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE CONTEMPORARY MANAGEMENT CONCEPTS AND THOUGHTs

Kerala University Mcom Study Materials

MC312 – PAPER 2 MANAGEMENT INFORMATION SYSTEM

References:

1. Gordon B Davis, & Margrethe H Olson, Management Information System

2. Robert G Merdick, Management Information System.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MANAGEMENT INFORMATION SYSTEM

Kerala University Mcom Study Materials

MC313 – PAPER 3 RESEARCH METHODOLOGY

References:

  • Krishnaswamy R. S., Research Methodology in Social Science
  • Kothari C. R., Research Methodology: Methods and Techniques
  • Sharma R. N & Sharma R. K., Research Methods in Social Science
  • John W. Best and James V. Khan, Research in Education
  • Singh A. K., Tests, Measurements and Research Methods in Behavioural Sciences

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE RESEARCH METHODOLOGY

Kerala University Mcom Study Materials

MC314 -PAPER 4 ADVANCED CORPORATE ACCOUNTING

References:

1. Financial Reporting Vol.1 by The Institute of Chartered Accountants of India

2. Advanced Accountancy MC Shukla. T.S. Grewal. &S C Gupta

3. Advanced Accountancy Jain & Narang

4. Advanced Accountancy RL Gupta & Radhaswamy 5. Advanced Accountancy SN Maheswari

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE ADVANCED CORPORATE ACCOUNTING

Kerala University Mcom Study Materials

MC315 – PAPER 5 E-BUSINESS & CYBERLAWS

References:

1. E-business, Dr. Ravi Kalakota, Pearson Education Asia

2. E-Business (R)evolution, Daniel Amor, Pearson Education Asia

3. E-Business-2, Dr. Ravi Kalakota & Macia Robinson, Pearson Education Asia

4. E-Business and Commerce, Brahm Canzer, Dreamtech press, New Delhi

5. The E-Business book, Dayle M Smith, Viva books, Newdelhi

6. E-Business essentials, Rajat Chatterjee, Global India Publication, Newdelhi

7. E-Business essentials, Matt Haig, Kojan Page India Ltd

8. IT Act 2000, IT Amendment Bill 2006, IT Amendment Bill

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE E-BUSINESS & CYBERLAWS

Kerala University Mcom Study Materials

MC316 – PAPER 6 BUSINESS ETHICS AND CORPORATE GOVERNANCE

References:

1. Laura p Hartman, Perspectives in Business Ethics, Mc Graw Hill International

2. George A Steiner and John F Steiner, Business, Governemnt and Society, Mc Graw Hill International

3. SK Chakraborthy, Ethics in Managment; Vedantic Perspectives , Oxford University Press

4. MK Gandhi, My Experiments with Tureth, navjeevan PublishingHouse, Ahemadabad

5. Subhash Sharma, Management in New Age: Western Windows- Esatern Doors, New Age International Publishing , New Delhi

6. Prof.( Col) PS Bajaj, Dr. Raj Agarwal- Business Ethics An Indian perspective0 Biztantra-2006

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE BUSINESS ETHICS AND CORPORATE GOVERNANCE

Kerala University Mcom Study Materials

MC317 – PAPER 7 QUANTITATIVE TECHINIQUES

References:

1. Fundamentals of Statistics for Business and Economics – V. K. Kapoor, Sultan Chand and Sons, New Delhi.

2. Statistics for Management – Levine, Pearson Education Asia.

3. Statistics for social Sciences – Hari Shankar Asthana & Braj Bhushan, Prentice Hall of India.

4. Business Statistics – Padmalochan Hazarika, S. Chand, New Delhi.

5. Statistics – S. P. Gupta, Sultan Chand and Sons, New Delhi.

6. SPSS in Simple Steps – Kiran Pandya Smruti Bulsari Sanjay Sinha Dreamtech Press.

7. A Handbook of Statistical Analyses Using SPSS- Sabine Landau, Brian S. Everitt – Chapman and Hall/CRC. 

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE QUANTITATIVE TECHINIQUES

Kerala University Mcom Study Materials

MC318- PAPER 8 STRATEGIC MANAGEMENT  

References:

1. Arthur A Thompson and AJ Stickland III, Strategic Management, New Delhi Tata McGraw Hill

2. Sharma R.A, Strategic Management in Indian Companies, Deep and Deep Publications, New Delhi.

3. Subha Rao, Business Policy and Strategic Management, Himalaya Publishing House, Mumbai

4. Budhiraja, S.B. and M.B. Athreya: Cases in Strategic Management, Tata McGraw Hill, New Delhi.

5. Michal, E Porter: The Competitive Advantage of Nations, Macmillan, New Delhi. David Fred R, Strategic Management, Prentice Hall.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE STRATEGIC MANAGEMENT  

Kerala University Mcom Study Materials

Second Year

1. Elective – Finance

CodePaperSubjectPart1Part 2Total
MC321FPaper 01Income tax Planning and Management7525100
MC322FPaper 02Security Analysis and Portfolio Management 7525100
MC323FPaper 03Strategic Financial Management7525100
MC324FPaper 04Advanced Cost and Management Accounting 7525100
MC325FPaper 05Indirect Tax Laws and practices7525100
MC326FPaper 06International Finance7525100
MC327FPaper 07Management Optimization Techniques 7525100
MC328FPaper 08Financial Statements-Interpretation and Reporting7525100
Total600100800

Kerala University Mcom Study Materials

Second Year M Com Elective Finance

MC321F PAPER -1 INCOME TAX PLANNING AND MANAGEMENT

References: Books

1. Singhania, V.K: Direct Tax Planning and Management, Taxman, N.Delhi

2. Singhania V. K: Direct Taxes Laws and Practices, Taxman, N. Delhi

3. E. A Srinivas: Corporate Tax Planning: Corporate Tax Planning; Tata Mc – Graw Hill

4. Mehrotra HC : Direct Tax Planning

5. Kushal Kumar Agrawal: Direcct Tax Planning and Management; Atlantic Publishers

6. Bhagavath Prasad: Direct Tax Law and Practice

7. Lakhotia RN : Corporate Tax Planning

Journals and Circulars

1. Chartered Accountant Today – Taxman for Current Reading

2. Circulars Issued by CBDT

3. Journal Chartered Accountant.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INCOME TAX PLANNING AND MANAGEMENT

Kerala University Mcom Study Materials

MC322F – PAPER 2 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

References

1. Bhalla V K, Investment Management, S Chand & Co.

2. Bodie, Kane, Marcus and Mohanty, Investments, TMH

3. Donald E Fischer and Ronald E Jordan, Security Analysis and Portfolio Management, Pearson Education

4. Frank J Fabozzi, Franco Modigliani et.al., Foundations of financial markets and institutions, Pearson Education.

5. Gorden J Alexander, William F Sharpe and Jeffry V Baily, Fundamentals of Investments, Pearson Education

6. John C Hull, Options, Futures and other Derivatives, Pearson Education.

7. Kevin S, Security Analysis and Portfolio Management, PHI

8. Kumar S S S, Financial Derivatives, PHI

9. Presanna Chandra, Investment Analysis and Portfolio Management, TMH

10. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publications

11. Reghunathan, Investment Analysis and Portfolio Management, Pearson Education.

12. Sidney Cottle, Roger F Murray and Frank E Block, Security Analysis, TMH

13. Stephen H Penman, Financial Statement Analysis and Security Valuation, TMH

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Kerala University Mcom Study Materials

MC323F- PAPER 3 STRATEGIC FINANCIAL MANAGEMENT

References:

1. Richard batler, Lesle Davis, Richard Pike and Joh Shine- Strategic Investment Decisions, Routledge, London and New York

2. NENAD DACEK,- The Future of business in emerging markets- Marshall Caven dish. Business

3. Samuel C Weaver, J Fred Weston: Strategic Financial Management- Application of Corporate Finance, Thomson Higher Education , USA

4. G.P Jakhotiya, Strategic Financial Management, Vikas Publishing House Pvt. Ltd.

5. John k Shank, Vijay Govindarajan- Strategic Cost Management- The new Tool for Competitive Advantage- The free press.

6. David Allen- An Introduction to strategic Financial Management- The key to long term profitability- Kogan Page

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE STRATEGIC FINANCIAL MANAGEMENT

Kerala University Mcom Study Materials

MC324F- PAPER 4 ADVANCED COST AND MANAGEMENT ACCOUNTING

Reference Books

  • Advanced Cost and Management Accounting SP Jain, KL Narang, SimmiAgrawal, Kalyani Publishers, New Delhi.
  • Prasad.N.K. Advanced Cost Accounting, Book syndicate Pvt.Ltd, Kolkata
  • Khan.M.Y. and Jain P.K. Advanced Cost Accounting, Tata McGraw Hill Publishing Co.Ltd.New Delhi.
  • Arora M.N. Principles and Practices of Cost Accounting-Vikas Publishing House New Delhi
  • Maheswari SN. Cost and Management Accounting, Sultan Chand and Sons, NewDelhi.
  • Thulsian.PC. Practical Costing, Vikas Publishing House New Delhi
  • Colin Drury, Management and Cost Accounting, Cengage Learning India Pvt.Ltd, New Delhi.
  • Horngren, Foster and Datar, Cost Accounting A Managerial Emphasis, Prentice Hall of India Pvt.Ltd, New Delhi.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE  ADVANCED COST AND MANAGEMENT ACCOUNTING

Kerala University Mcom Study Materials

MC325F- PAPER 5 INDIRECT TAX LAWS AND PRACTICES

References

1. Indirect Taxes – Dr. H.C Mehrotra and Prof.V.P. Agarwal, SahityaBhavan Publications, Agra

2. Indirect Taxes – V.S.Datey, Taxman Publications, New Delhi.

3. Indirect Taxes – Dr. V. Balachandran, Sultan Chand and Sons, New Delhi

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INDIRECT TAX LAWS AND PRACTICES

Kerala University Mcom Study Materials

MC326F- PAPER 6 INTERNATIONAL FINANCE

References:

1. Ian H. Giddy, ‘Global Financial Markets’ AITBS

2. Kirt C. Butler, ‘Multinational Finance’ Thomson south western

3. Gurusamy S, ‘Global Financial Institutions’, Vijay Nicole and Tata McGraw Hill

4. S.Kevin , Fundamentals of International Financial Management, Prentice Hall of India, New Delhi.

5. Reid W. Click and Coval, ‘International Financial Management’ Prentice Hall India

6. Rite M Rodriguez, “International Financial Management”, E Eugene Carter Prentice Hall, New Delhi

7. Alan C Shapiro, “Multinational Financial Management”, Allyn and Pacon Ioc, Boston

8. Adrin. Buckley, “Multinational Finance”, Hcrit, New Delhi

9. Madura, Jeff, “International Financial Management, West Publishing Company.

10. Apte P.G. International Financial Management, Tata McGraw Hill, New Delhi

11.Machiraju H R, International Financial Markets in India, New age international Publishers, New Delhi

12.Annual Reports of IMF, World Bank, ADB.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INTERNATIONAL FINANCE

Kerala University Mcom Study Materials

MC327F -PAPER 7 MANAGEMENT OPTIMIZATION TECHNIQUES

Reference:

1. JK Sharma- operation Research- Theory and Practice- Mac Millan

2. Bhavesh M Patel, “Project management” Vikas Publishing House

3. John M. Nicholas, Project management for business and Technology- Problems and practice.

4. Clifford F Hry, Erik W. Larson and Goutam V Desai- “ Project Management- the Managerial process”, Tata Mc Graw Hill Education Pvt. Ltd. , New Delhi.

5. Harvey M Wagner- “Principles of Operation Research, PH Learning Pvt. Ltd.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MANAGEMENT OPTIMIZATION TECHNIQUES

Kerala University Mcom Study Materials

MC328F PAPER 8 FINANCIAL STATEMENTS- INTERPRETATION AND REPORTING

Recommended Books

1. International Accounting by Timothy S. Doupnik; Hector Perera

2. International Accounting: A User Perspective by Shahrokh M. Saudagaran

3. International Accounting by Frost; Frederick D. S. Choi; Meek

4. International Financial Reporting Standards (IF)

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE FINANCIAL STATEMENTS- INTERPRETATION AND REPORTING

Kerala University Mcom Study Materials

Second Year

2. Elective – Marketing

CodePaperSubjectPart1Part 2Total
MC321MPaper 01Marketing Research7525100
MC322MPaper 02International Marketing7525100
MC323MPaper 03Logistics Management7525100
MC324MPaper 04Advertising and Sales promotion7525100
MC325MPaper 05Agricultural and Rural marketing 7525100
MC326MPaper 06Industrial marketing7525100
MC327MPaper 07Services Marketing 7525100
MC328MPaper 08Management Optimization Techniques7525100
Total600100800

ESSAY 100

Comprehensive Viva 100

Grand Total 1800

Kerala University Mcom Study Materials

Second Year M Com Elective Marketing

MC321M- PAPER 1 MARKETING RESEARCH

References Books:

1. Marketing Research by Ramanuj Majumdar

2. Marketing Research by Mishra

3. Marketing Research by MV Kulkarni

4. Marketing Research by DM Sarawte.

5. Research for Marketing Decisions by Paul Green, Donald Tull.

6. Marketing Research-Rajendra Nargundkar(Tata Mc)

7. Business research Methods-Donald R.Cooper.

8. Market research-G.C.Beri 9. Marketing Research -Aaker

10. Marketing Research -Tull & Hawkins

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MARKETING RESEARCH

Kerala University Mcom Study Materials

MC322M -PAPER2 INTERNATIONAL MARKETING

References:

1. Dr.K. Karunakaran, ‘Marketing Management ( Text and cases in Indian Context)’. Himala Publishing House.

2. Philip Kotler and Kevin Lane Keller,’ Marketing Management’, Prentice Hall.

3.Dana – Nicoleta, Laseu, ‘International Marketing’, Biztantra.

4. Warren J. Keagan, Mark Green, ‘Global Marketing 3/e, Prentice Hall.

5. Cateora, Phillip R. ;Grahm, John L. and Prashant Salwan,InternationalMarketing,TataMcGraw Hill.

6. Philip R. Cateora, John Graham, ‘International Marketing’, Irvine – Sage Publications.

7. Michal R. Czinkota, Illkka A. Ronkainen, ‘Best Practices in International Marketing’, Harcourt college Publishers.

8. P.K. Vasudeva, ‘International Marketing’ Excel books.

9. R. Srinivasan, ‘International Marketing’ Prentice Hall India.

10. Rajagopal, International Marketing, Vikas Publishing House.

11. Francis Cherunilam, ‘International Business’, PHI Learning Private Limited

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INTERNATIONAL MARKETING

Kerala University Mcom Study Materials

MC323M -PAPER3 LOGISTIC MANAGEMENT

References:

  • Bowersox and others: Physical Distribution Management.
  • Tata McGraw Hill, New Delhi Dobler,D.W;
  • Purchasing and Supply Management Tata McGraw Hill, New Delhi
  • Glaskowsky N.A: Business Logistics, Dryden Press, Ohio Khanna, K.K: Physical Management, Himalaya Publishing House, New Delhi

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE LOGISTIC MANAGEMENT

Kerala University Mcom Study Materials

MC324M PAPER- 4 ADVERTISING & SALES PROMOTION

References:

1. Kruti Shah & Alan D’Souza, Advertising & Promotions: An IMC perspective, Tata McGraw Hill

2. S H H Kazmi & Satish K Batra, Advertising & Promotions, Excel Books

3. S.A. Chunawalla & K.C. Sethia, Foundations of Advertising Theory & Practice, Himalaya Publishing

4. Manendra Mohan, Advertising Management-Concepts and Cases, TMH

5. Chunawalla, S.A., Advertising, Sales and Promotion Management, Himalaya Publishing House, Mumbai

6. George Belch, Michael Belch & Keyoor Purani: Advertising and Promotion-An Integrated Marketing Communications Perspective, Tata McGraw Hill

7. Terence A. Shimp, Advertising & Promotion: An IMC approach, Cengage Learning

8. Aakar, Batra & Myers Advertising Management, Prentice Hall 9. Wells, Moriarty & Burnett, Advertising, Principles & Practice, Pearson Education, 7th Edition, 2007.

10. Kenneth Clow & Donald Baack, Integrated Advertisements, Promotion & Marketing communication, Prentice Hall of India

11. Tom Duncan: Principles of Advertising & IMC, Tata McGraw Hill

12. Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileswar Jha, Marketing Management: A South Asian Perspective, Pearson Education

13. Bolen William H, A Genre-based Analysis of Property Advertisements, London John Wiley & Sons

Journals:

1. Journal of Advertising

2. Journal of Marketing

3. Indian Journal of Marketing

4. Indian Management

5. Journal of Consumer Behaviour

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE ADVERTISING & SALES PROMOTION

Kerala University Mcom Study Materials

MC325M -PAPER 5 AGRICULTURAL AND RURAL MARKETING 

Reference Books

  • Rural Marketing- Challenges and Opportunities H C Purohit
  • Rural Marketing In India-Strategies and Challenges Ruchika Ramakrishnan
  • Rural Market and Agricultural Marketing Kiran Sankar Chakraborty
  • The Rural Marketing Book Pradeep Kashyap& Siddharth Raut
  • Agricultural Marketing in India S S Acharya and N L Agarwal Oxford & IBH Publishing Co Pvt Ltd, Culcutta
  • Agribusiness Management In India- Text&Cases- Dr. Subhash Bhave

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE AGRICULTURAL AND RURAL MARKETING 

Kerala University Mcom Study Materials

MC326M- PAPER 6 INDUSTRIAL MARKETING 

Book recommended:

1. Anderson, Customer Relationship Management, Tata MaGraw Hill.

2. Daragh O Reilly and Julian J Gibas, Bulding Buyer Relationships, Macmillian India Ltd.

3. Michael D Hutt and Speech T.V , Industrial Marketing Management, The Dryden Press.

4. Robert Dwyer F., Business Marketing, MaGraw Hill.

5. Robert & Reeder, Edward G. Briety and Betty H. Reeder, Industrial Marketing: Analysis Planning and Control. Prentice Hall of India Ltd

6. Industrial Marketing – P K Ghosh

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE INDUSTRIAL MARKETING 

Kerala University Mcom Study Materials

MC327M- PAPER 7 SERVICES MARKETING

References Books:

1. Zeithaml V, Bitner M.J. & Gremler D.D.and Ajay Pandit (2012), Services Marketing: Integrating customer focus across the firm. Special Indian Edition, McGraw-Hill Education Pvt. Ltd., New Delhi.

2. Christopher Lovelock and Jochen Wirtz (2011) Services Marketing: People, Technology, Strategy, Seventh Edition, Pearson Publishing.

3. Schmitt, Bernd H. (2003) Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, Wiley, ISBN 0471237744.

4. Ramneek Kapoor, Justin Paul and Biplab Halder (2011) Service Marketing: Concepts & Practices, Tata McGraw-Hill Education Private Ltd., New Delhi.

5. Philip Kotler and Paul N Bloom (1984) Marketing Professional Services, Prentice Hall, New Delhi.

6. Lovelock and Wright (2002) Principles of Service Marketing and Management, 2nd edition, Prentice Hall.

7. S.M. Jha (2003) Services Marketing, Himalaya Publishing House, New Delhi. ISBN. 9788170408307

8. Natarajan,L ( 2013 ) Services Marketing, Margham Publications, Chennai.

9. R. Srinivasan (2014) Services Marketing: The Indian Context, Prentice Hall India Learning Private Limited; Fourth edition, ISBN-10: 8120350340.

10. Harsh V. Verma (2011) Service Marketing: Text and Cases, Second Edition, Pearson Education; ISBN-10: 8131754472.

11. Rajendra Nargundkar (2010) Services Marketing, McGraw Hill Education (India) Private Limited; 3 edition, ISBN-10: 0070682127.

12. Ravi Shankar (2002) Services Marketing, Excel Books, ISBN-10: 8174462678. 27

13. K. Rama Mohana Rao (2011) Services Marketing Paperback, Pearson Education; Second edition, ISBN-10: 8131732258.

14. Adrhian Payne (2009) The Essence of Marketing, Prentice Hall of India Pvt. Ltd.,New Delhi.

Further Readings

1. Grönroos, C. (2006) Adopting a service logic for marketing. Marketing Theory, Vol. 6, No. 4, 317- 333.

2. Grönroos, C. (1984) A service quality model and its marketing implications. European Journal of Marketing, Vol. 18, No. 4, 36-44.

3. Parasuraman A., Zeithaml, V. A. & A. Malhotra (2005) E-S-QUAL a multiple scale for assessing electronic service quality, Journal of Service Research, Vol. 7, No. 3, 213-233.

4. K. Douglas Hoffman and John E. G. Bateson (2008) Services Marketing: Concepts, Strategies, & Cases, Fourth Edition, available at http://www.cengagebrain.com/content/hoffman39399_1439039399_02.01_chapter01.

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE SERVICES MARKETING

Kerala University Mcom Study Materials

MC328M-PAPER 8 MANAGEMENT OPTIMIZATION TECHNIQUES 

References:

1. JK Sharma- operation Research- Theory and Practice- Mac Millan

2. Bhavesh M Patel, “Project management” Vikas Publishing House

3. John M. Nicholas, Project management for business and Technology- Problems and practice.

4. Clifford F Hry, Erik W. Larson and Goutam V Desai- “ Project Management- the Managerial process”, Tata Mc Graw Hill Education Pvt. Ltd. , New Delhi.

5. Harvey M Wagner- “Principles of Operation Research, PH Learning Pvt. Ltd. 6. Hamdy A Thaha, Operations Research – An Introduction, Pearson Prentice Hall

To download UNIVERSITY OF KERALA STUDY MATERIAL for Mcom CLICK HERE MANAGEMENT OPTIMIZATION TECHNIQUES

Kerala University Mcom Study Materials

To download UNIVERSITY OF KERALA Syllabus for Mcom CHECK BELOW 

SL NO.Kerala University Mcom Study MaterialsDOWNLOAD LINK
01.MCOM SYLLABUSCLICK HERE 
02.COMPLETE MCOM SYLLABUS CLICK HERE
03.MCOM Semisterwise SYLLABUSCHECK HERE

TO DOWNLOAD ADMISSION FORM CLICK HERE

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