CIMA Operational level Marketing
Details on CIMA Operational level Marketing: Operational marketing is designed to attract and keep customers by satisfying their needs with prompt customer service, at the highest level of quality and to do so in the shortest amount of time. Operational marketing is founded in meeting and them exceeding customer expectations. Operational marketing must also have its customer orientation balanced by efficiency in cost and time frame. Operational marketing must be incorporated with the marketing mix and forms of advertising in order to make sure that its processes remain of the highest quality while still allowing the company to handle a large number of transactions in as short a time as possible.
There are two main rules of operational marketing. They are that operational marketing is only effective when there are prospects worth advertising too. Operational marketing may involve sending letters or advertisements to the same group of people in the hope that those forms of marketing will eventually produce a customer who has read through the information. You have to have a niche that although they may disregard your marketing at first, may have the motivation to eventually take the time to hear what you have to say.
Details on CIMA Operational level Marketing
Operational marketing techniques are initiated after much careful thinking and deliberating. Operational marketing is a project management technique that can easily be compared to other more tangible projects of engineering and manufacturing. Operational marketing is a science and you need the right tools to use it correctly so it can be to your advantage.Another thing to keep in mind when it comes to operational marketing is that information is the driving force behind decision making. Marketers need to be consistent in providing their potential customers with the pertinent and valuable information needed to persuade the completion or a sale as well as repeat business. Even the presentation of this information to decision makers is a valuable part of operational marketing and should be approached must like journalism quality writings. Interest needs to be peaked by hard facts and accompanied by skilled writing.
Details on CIMA Operational level Marketing
Thinking of operational management on more of a micro-management level, you can work as a team to satisfy the requirements of goals set for performance. You can start small and work your way up to more influential projects with more participants. You give an operational management team a good start when you have an organization that has high levels of individual decision-making occurring at every position. Every member of the team has an important contribution to make to the overall operation. Individuals’ working to their full potential also translates into minimized production costs. Your organized and efficient operational marketing framework eliminates wasted time and resources. The process of approving ideas is prompt as all parties involved in the decision making progress are constantly communicating with each other. Miscommunication is not allowed to create doubt or confusion.
You can use operational marketing in the formulating of sophisticated techniques for gaining the loyalty and ultimately repeated business of the customers that are most influential to your business. The choice of your communication strategy to reach this sector of your market can have a big impact on your customer response. You must decide if your operational marketing technique is going to be more promotional or informative. Differing customers and attitudes in specific areas of the market are looking for either one type of information distribution or the other. Remember that the ultimate role of operational marketing in your business is to create relationships and to generate leads for sales forces to then focus their efforts on. Operational marketing seeks to find solutions to how to better the operation that takes place prior to the instigation if the actual marketing strategies.
CIMA Operational level Marketing: History and Services
CIMA Operational level Marketing: The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects. It is focused on accountants working in industry, and provides ongoing support and training for members.
CIMA is one of the professional associations for accountants in the UK and Ireland. Its particular emphasis is on developing the management accounting profession. CIMA is the largest management accounting body in the world with more than 227,000 members and students in 179 countries. CIMA is also a member of the International Federation of Accountants.
CIMA operates a standard scheme of qualifying examinations for prospective members. It promotes local education, training and management development operations, and new techniques through its research foundation and the dissemination of management accounting practices through publications and other media related activities. CIMA has been active in recent educational and vocational initiatives in former Eastern bloc countries. It publishes a monthly journal, supplied free to members and registered students, called ‘Financial Management’.
CIMA is recognised as a professional accounting body for various statutory purposes by UK and various overseas governments. The institute regulates the activities of its members by a code of practice, a discipline committee and (a recent innovation) a continuing education scheme. Its governing body is its council, comprising members elected from regional branches. Each of the branches has a committee and is responsible for much of the ‘grass roots’ activity. Activity such as qualification development is undertaken from the London head office.
The CIMA Global Business Challenge, an annual international business and strategic management competition for undergraduates around the world, is designed to bring out the best in the young business leaders of tomorrow.
In July 2009, CIMA added an online community – CIMAsphere – to its website. The community consisted of a range of blogs, discussion boards, groups, community answers, expert Q&A sessions and some social networking features for members, students and the general public. This has since been shut down. Members are instead encouraged to join the CIMA LinkedIn group, and students are directed to CIMAconnect, an online study support portal.
In 2011, CIMA entered into a joint venture with the American Institute of Certified Public Accountants (AICPA) to launch a global management accounting designation called the Chartered Global Management Accountant (CGMA).In the Americas outside the U.S., non-U.S. CPAs can obtain the new designation as an AICPA International Associate, after a rigorous assessment process. In the rest of the world, new designation holders are able to become members of CIMA after the same assessment process.
CIMA is proactive to tie up with American CPA because of the current convergence trend between US-GAAP and IFRS, reinforced following the merger of the iconic New York Stock Exchange with Germany’s Deutsche Boerse AG. “It remains to be seen whether companies listed in a combined exchange would be required to report under IFRS, US GAAP or both, but as the US appears to be moving towards IFRS adoption it is more likely the international standards would be the accounting rules of choice”.