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CIMA Enterprise Pillar Marketing Details

CIMA Enterprise Pillar Marketing Details

CIMA Enterprise Pillar Marketing :  The Chartered Institute of Management Accountants (CIMA) qualification is one of the most globally-recognised and sought-after business accreditations. It combines accounting, finance and management with the leading-edge skills and techniques that drive successful modern businesses. Revision is more than memorising facts and going over notes. You can practice an exam by answering real questions from past papers. This will give you a better chance of passing.

CIMA Enterprise Pillar Marketing Details

CIMA Enterprise Pillar Marketing : Lead

1. explain developments in marketing.

2. apply tools and techniques used in support of the organisation’s marketing.

CIMA Enterprise Pillar Marketing : Component

explain developments in marketing.

(a) explain the marketing concept, and the alternatives to it;

(b) describe the marketing environment of a range of organisations;

(c) explain marketing in a not-for-profit context;

(d) explain the social context of marketing behaviour;

(e) describe theories of consumer behaviour

CIMA Enterprise Pillar Marketing :Component

apply tools and techniques used in support of the organisation’s marketing.

(a) explain the relationships between market research, market segmentation, targeting and positioning;

(b) apply tools within each area of the marketing mix;

(c) describe the business contexts within which marketing principles can be applied;

(d) describe the market planning process;

(e) explain the role of branding and brand equity.

CIMA Enterprise Pillar Marketing : Indicative syllabus content

explain developments in marketing.

• The marketing concept as a business philosophy.

• The marketing environment, including societal, economic, technological, political and legal factors affecting marketing.

• Marketing in not-for-profit organisations (i.e. charities, non-governmental organisations; the public sector).

• Theories of consumer behaviour (e.g. social interaction theory), as well as factors affecting buying decisions, types of buying behaviour and stages in the buying process.

• Social marketing and corporate social responsibility

CIMA Enterprise Pillar Marketing :Indicative syllabus content

apply tools and techniques used in support of the organisation’s marketing.

Market research, including data gathering techniques and methods of analysis.

• Segmentation and targeting of markets, and positioning of products within markets.

• How business to business (B2B) marketing differs from business to consumer (B2C) marketing in its different forms (i.e. consumer marketing, services marketing, direct marketing, interactive marketing, e-marketing, internal marketing).

• Promotional tools and the promotion mix.

• The ‘service extension’ to the marketing mix.

• Devising and implementing a pricing strategy.

• Experiential marketing.

• Marketing communications, including viral, guerrilla and other indirect forms of marketing.

• Distribution channels and methods for marketing campaigns.

• The role of marketing in the business plan of the organisation.

• Brand image and brand value.

• Product development and product/service life-cycles.

• Internal marketing as the process of training and motivating employees so as to support the organisation’s external marketing activities.

• The differences and similarities in the marketing of products, services and experiences.

• Product portfolios and the product mix.

CIMA Enterprise Pillar Marketing : 

Strategic case study exam

The focus of Strategic level is on the long term and setting the strategy for the business. In the Strategic Case Study exam, your role will be that of a Senior Finance Manager.

E3 Strategic  Management


  • Interacting with the organisation’s environment20%
  • Evaluating strategic position and strategic options30%
  • Leading change20%
  • Implementing strategy15%
  • The role of information systems in organisational strategy15%

You will learn how to:

  • Develop the skills and abilities needed by strategic leaders to direct and achieve the long-term success of their organisations
  • Formulate and implement strategy
  • Successfully lead and manage change

P3 Risk Management


  • Identification, classification and evaluation of risk20%
  • Responses to strategic risk20%
  • Internal controls to manage risk20%
  • Managing risks associated with cash flows20%
  • Managing risks associated with capital investment decisions20%

You will learn how to:

  • Identify, evaluate and respond to risks that could impact on the implementation of strategy
  • Develop the competencies required to analyse and apply the techniques, processes and internal control systems required to manage risk
  • Manage risks associated with both cash flows and capital investment decisions

CIMA Enterprise Pillar Marketing :  

The CIMA Professional Qualification is recognised worldwide as the most relevant global finance qualification for a career in business.

By studying with CIMA you will be joining a global organisation powered by two of the world’s leading accounting bodies (AICPA – the American Institute of Certified Public Accountants and CIMA). We work together to make management accounting the most valued profession in business worldwide.

On completion of the CIMA Professional Qualification, you will be awarded the Chartered Global Management Accountant (CGMA) designation, recognising your value and showcasing your professionalism, business and leadership skills, ethics and commitment.

As accountants in business, management accountants need to understand how businesses operate, how they are managed, how people work together and how strategy is formulated.

They also need to be able to provide the analysis which managers need to understand the economics of a businesses’ operations, to manage performance and to manage risk. These capabilities are in addition to the core technical financial accounting skills expected of a professional accountant.

Only the CIMA Professional Qualification can give you the right mix of skills, knowledge and experience needed add value to organisations and drive business success.

CIMA Enterprise Pillar Marketing 

CAKART provides India’s top CIMA faculty video classes – online & in Pen Drive/ DVD – at very cost effective rates. Get CIMA Video classes from to do a great preparation for your exam.
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