Banaras Hindu University Mcom Syllabus
Banaras Hindu University Mcom Syllabus
Banaras Hindu University Mcom Syllabus : The Banaras Hindu University (BHU), founded by Mahamana Pandit Madan Mohan Malaviyaji in 1916, is one of the most prestigious Central Universities in the country. An autonomous institution of distinction having the Hon’ble President of India as its Visitor, BHU is the largest residential University in Asia. Being a living embodiment of such visionaries as Mahamana Malaviyaji, Dr. Annie Besant and Dr. S. Radhakrishnan, this seat of learning epitomizes a synthesis of ancient wisdom and modern scie ntific temper. The holistic model of education, conceived and enriched by its illustrious founder, offers refreshingly new perspectives to young minds and nurtures and facilitates their creative talent.
Banaras Hindu University Mcom Syllabus
I-Semester | Credit | Sessional | Written | Full Marks | ||
MCO | 411 | Managerial Economics | 3 | 30 | 70 | 100 |
MCO | 412 | Organisation Theory | 3 | 30 | 70 | 100 |
MCO | 413 | Managerial Accounting | 3 | 30 | 70 | 100 |
MCO | 414 | Advanced Business Statistics | 3 | 30 | 70 | 100 |
MCO | 415 | Business Finance | 3 | 30 | 70 | 100 |
MCO | 416 | Marketing Management | 3 | 30 | 70 | 100 |
MCO | 417 | Human Resource Management | 3 | 30 | 70 | 100 |
Credit of 1st Semester | 21 | |||||
II-SemesterBanaras Hindu University Mcom Syllabus | ||||||
MCO | 421 | Theory of the Firm | 3 | 30 | 70 | 100 |
MCO | 422 | Behavioural Sciences | 3 | 30 | 70 | 100 |
MCO | 423 | Research Methodology | 3 | 30 | 70 | 100 |
MCO | 424 | Accounting for Planning & Control | 3 | 30 | 70 | 100 |
MCO | 425 | Financial Management | 3 | 30 | 70 | 100 |
MCO | 426 | Marketing Strategy | 3 | 30 | 70 | 100 |
MCO | 427 | Banking & Insurance | 3 | 30 | 70 | 100 |
Credit of 2nd Semester | 21 | |||||
III –Semester Banaras Hindu University Mcom Syllabus | ||||||
MCO | 511 | Computer Applications in Business | 3 | 30 | 70 | 100 |
MCO | 512 | Strategic Management | 3 | 30 | 70 | 100 |
Four Courses of the Elective Group* in the areas of: | ||||||
Group A Accounting | ||||||
MCOA | 511 | Accounting Theory | 3 | 30 | 70 | 100 |
MCOA | 512 | Advanced Cost Accounting | 3 | 30 | 70 | 100 |
MCOA | 513 | Management Information System | 3 | 30 | 70 | 100 |
MCOA | 514 | Working Capital Management | 3 | 30 | 70 | 100 |
Group B Finance | ||||||
MCOF | 511 | Working Capital Management | 3 | 30 | 70 | 100 |
MCOF | 512 | Fund Based Financial Services | 3 | 30 | 70 | 100 |
MCOF | 513 | Financial System in India | 3 | 30 | 70 | 100 |
MCOF | 514 | Risk Management and Derivatives | 3 | 30 | 70 | 100 |
Group C Marketing | ||||||
MCOM | 511 | Consumer Behaviour | 3 | 30 | 70 | 100 |
MCOM | 512 | Service Marketing | 3 | 30 | 70 | 100 |
MCOM | 513 | Sales Management | 3 | 30 | 70 | 100 |
MCOM | 514 | International Marketing Management | 3 | 30 | 70 | 100 |
Group D Human Resource Management | ||||||
MCOH | 511 | Corporate HRD | 3 | 30 | 70 | 100 |
MCOH | 512 | Labour Welfare & Social Security | 3 | 30 | 70 | 100 |
MCOH | 513 | Labour Legislations in India I | 3 | 30 | 70 | 100 |
MCOH | 514 | Industrial Psychology | 3 | 30 | 70 | 100 |
Group E Banking & Insurance | ||||||
MCOB | 511 | Bank Management | 3 | 30 | 70 | 100 |
MCOB | 512 | Management of Income in Banks | 3 | 30 | 70 | 100 |
MCOB | 513 | Customer Relationship Management in Banks | 3 | 30 | 70 | 100 |
MCOB | 514 | Knowledge Management in Banks | 3 | 30 | 70 | 100 |
Credit of 3rd Semester | 18 | |||||
IV –SemesterBanaras Hindu University Mcom Syllabus
| ||||||
Five Courses of the Elective Group* in the areas of: | ||||||
MCO | 521 | Project Report | 6 | |||
MCO | 522 | Comprehensive Viva-Voce | 3 | 100 | ||
Group A Accounting | ||||||
MCOA | 521 | Advanced Auditing | 4 | 30 | 70 | 100 |
MCOA | 522 | Corporate Reporting Practices | 4 | 30 | 70 | 100 |
MCOA | 523 | Investment Management | 4 | 30 | 70 | 100 |
MCOA | 524 | Operations Research | 4 | 30 | 70 | 100 |
MCOA | 525 | Tax Planning & Management | 4 | 30 | 70 | 100 |
Group B Finance | ||||||
MCOF | 521 | Strategic Financial Management | 4 | 30 | 70 | 100 |
MCOF | 522 | Security Analysis and Portfolio Management | 4 | 30 | 70 | 100 |
MCOF | 523 | Project Management | 4 | 30 | 70 | 100 |
MCOF | 524 | Fee Based Financial Services | 4 | 30 | 70 | 100 |
MCOF | 525 | Securities Market Operations | 4 | 30 | 70 | 100 |
Group C Marketing | ||||||
MCOM | 521 | Advertising & Promotion Management | 4 | 30 | 70 | 100 |
MCOM | 522 | Agricultural Marketing | 4 | 30 | 70 | 100 |
MCOM | 523 | Industrial Marketing | 4 | 30 | 70 | 100 |
MCOM | 524 | Foreign Trade Management | 4 | 30 | 70 | 100 |
MCOM | 525 | Global Business Environment | 4 | 30 | 70 | 100 |
Group D Human Resource Management | ||||||
MCOH | 521 | Employee & Organization Development | 4 | 30 | 70 | 100 |
MCOH | 522 | Industrial Relations in India | 4 | 30 | 70 | 100 |
MCOH | 523 | Labour Legislations in India II | 4 | 30 | 70 | 100 |
MCOH | 524 | Wage and Salary Administration | 4 | 30 | 70 | 100 |
MCOH | 525 | Industrial Sociology | 4 | 30 | 70 | 100 |
Group E Banking & Insurance | ||||||
MCOB | 521 | Marketing Management of Insurance Companies | 4 | 30 | 70 | 100 |
MCOB | 522 | Retailing of Insurance | 4 | 30 | 70 | 100 |
MCOB | 523 | Financial Management of Insurance | 4 | 30 | 70 | 100 |
MCOB | 524 | Product Management of Insurance | 4 | 30 | 70 | 100 |
MCOB | 525 | Pricing and Promotion Management of Insurance | 4 | 30 | 70 | 100 |
Credit of 4th Semester | 23 | |||||
Grand Total of Credit Requirement for M.Com. | 83 |
Notes:
* Out of 5 Electives groups, candidate shall have to select One elective group in the beginning of III-Semester, and each elective group shall consist of Four Courses in the III-Semester and FIVE Courses in the IV-Semester.
Banaras Hindu University Mcom Syllabus
MCO 411: Managerial Economics
Unit-I : Nature and Scope of Managerial Economics : Managerial Economist’s Roles and Responsibilities; Relation with Economics and other Disciplines; Business Objective Models – Profit Maximization, Sales Maximisation, Managerial Discretion and Behavioural Models; Fundamental Economic Concepts – Incremental, Opportunity Cost, Discounting and Equi-Marginal or Substitution Concepts.
Unit-II :Theory of Consumer Demand : Cardinal Utility Analysis of Demand; Ordinal Utility Analysis of Demand; Revealed Preference and Logical Ordering Analyses of Demand; Consumer’s Choice; Individual and Market Demand Functions; Demand Distinctions; Law of Demand – Price, Income and Substitution Effects, Bandwagon Effects and Snob/Veblen Effects, Giffen’s Paradox.
Unit-III : Demand Elasticity and Forecasting : Elasticity of Demand – Determinants and Distinctions, Degrees and Measurements of Price, Income, Cross Advertising and Expectation Elasticities and Applications in Business; Decisions, Demand Estimation- Functional Forms, Demand Forecasting, Need for and Steps in Demand Forecasting and Demand Forecasting Techniques for Established as well as New Products.
Unit-IV : Production Theory : Production Function; Laws of Variable Proportions; Producer’s Equilibrium – Traditional Analysis, Isoquant, Isocost and Ridge Lines and Modern Analysis of Producer’s Equilibrium-Expansion Path and Returns to Scale as per Isoquants; Economies and Diseconomies of Scale – Internal and External.
Unit-V : Cost Theory : Implications of Costs – Real, Alternative and Money Costs; Cost Distinctions and Functions; Cost Behaviour in Short-Run and Economic Capacity; Derivation of Long Run Costs; Modern Analysis of Costs – Average Fixed and Average Variable Costs and Reserve Capacity; Real and Pecuniary Economies; Relevance of Costs in Business Decisions.
Banaras Hindu University Mcom Syllabus
MCO 412: Organisation Theory
Unit-I : Organisation : Concept, Features, Types, Forms and Significance; Organisational Vs. Individual Goals and their Integration; Role of Positive Thinking in Organisations.
Unit-II : Theories of Organisation : Classical Theories-Scientific Management; Process Management; Bureaucratic Model; Neo Classical Theories–Human Relations and Behavioral Science; Modern Theories –System, Contingency and Quantitative .
Unit-III : Organisation Structure, Culture and Conflict : Organisational Structure– Concept and Factors Influencing Organisational Structure; Departmentalisation; Span of Management; Centralisation and Decentralisation; Delegation of Authority; Organisational Culture – Impact of Organisational Culture; Socio-Cultural Features of India and Its Impact; Organisational Conflicts-Positive and Negative Impact; Level of Organisational Conflicts-Individual Group and Organisational; Measures to Minimise Conflict.
Unit-IV :Organisational Change and Development : Managing Change-Nature, Causes, Process and Chain Effect of Change; Resistance to Change-Individual and Organisational; Overcoming Resistance to Change; Change Models – Lewin’s Three Step Model; Change Agents.
Unit-V : Organisational Development : Meaning and Nature; OD Interventions – Sensitivity Training; Survey Feedback; Process Consultation; Team Building; MBO; Problems in OD; Organisational Effectiveness–Concept and Approaches; Organisational Vs. Managerial Effectiveness; Factors Causing Ineffectiveness.
Banaras Hindu University Mcom Syllabus
MCO 413: Managerial Accounting
Unit–I : Introductory : Generally Accepted Accounting Principles; Managerial Accounting–Concept and Distinction with Financial Accounting; Controllership Functions.
Unit–II : Inflation Accounting : Statement of the Problem, Methods of Inflation Accounting, Practical Difficulties in Inflation Accounting and Merits and Demerits.
Unit–III : Financial Analysis : Reclassification of Balance Sheet and Profit and Loss Account items; Ratio Analysis – Limitations and Types of Accounting Ratios and Preparation of Proforma Balance Sheet on the Basis of Accounting Ratios.
Unit –IV : Fund Flow and Cash Flow Statement : Concept of the Term Fund and Preparation of Fund Flow Statement under Working Capital Concept; Preparation of Cash Flow Statement.
Unit –V : Reporting to Management : Significance and Essentials of a Good Reports, Types of Accounting Reports; Levels of Management and Report.
Banaras Hindu University Mcom Syllabus
MCO 414: Advanced Business Statistics
Unit-I : Statistical Decision Theory: Introduction; Structure of Decision Making Problem; Decision Making Environments; Decision Making under Uncertainty – Criterion of Optimism, Criterion of Pessimism, Equally likely Decision (Laplace) Criterion, Criterion of Realism and Criterion of Regret; Decision Making under Risk- Expected Monetary Value and Expected Monetary Loss Criteria.
Unit-II :Probability Theory and Distributions: Probability-Classical, Relative and Subjective; Addition and Multiplication Probability Models; Conditional Probability; Bernoulli and Baye’s Theorem; Binomial, Poisson and Normal Distributions-their Characteristics and Applications.
Unit-III : Statistical Inference: Estimation-Point and Interval Estimation, Qualities of a Good Estimator; Theory of Testing of Hypothesis-Statistics and Parameter, Statistical Hypothesis, Tests of Significance, Types of Errors in Testing of Hypothesis, Level of Significance-Confidence Interval and Confidence Limits, Two tailed and One tailed Tests, Standard Error and its Utility, Degrees of Freedom, Test Statistics, Critical Values, Acceptance and Rejection Regions; Procedure for Hypothesis Testing.
Unit-IV : Parametric Tests: Difference Between Large and Small Sample Tests of Significance; Assumptions in Large Sample Theory; Tests of Significance in Attributes; Significance Tests in Large Variables and Significance Tests in Small Sample; Students t-Distribution-Assumptions and Applications; F-test; Analysis of Variance-Assumptions and its Applications.
Unit-V : Non-Parametric Tests: Meaning and Characteristics of Non-Parametric Tests; Difference Between Parametric and Nonparametric Tests; Chi square Test-Assumptions, Conditions and Applications; Wilcoxon Matched Pairs Test; Mann Whitney Wilcoxon Test and Kruskal Wallis Test; Limitations of the Tests Hypotheses.
Banaras Hindu University Mcom Syllabus
MCO 415: Business Finance
Unit-I : Introduction : Definition, Nature and Scope of Business Finance; Finance Function in Business; Traditional and Modern Views of Finance; Objectives of Financial Management – Profit Maximization Vs Wealth Maximization.
Unit-II : Planning for Funds : Financial Plan – Meaning and Basic Considerations; Factors Affecting Fixed Capital and Working Capital Requirements; Estimating the Need for Cash, Receivables and Inventories.
Unit-III : Capitalisation : Concept, Difference between Capitalization and Capital Structure; Cost and Earnings Theories of Capitalization; Over-Capitalisation and Under Capitalization – their Causes, Effect and Remedies.
Unit-IV : Pattern of Capital Requirements : Long-term and Medium-term Financing – Purpose, Sources and Instruments; Short-term Financing-Purpose, Sources and Instruments.
Unit-V : Raising of Funds : Sources and Forms of External Financing with Special Reference to India; Promotion –Steps and Importance of Promotion; Types of Promoters; Underwriting of Capital Issues–Trends and Broad Features of Underwriting in India; Long-term, Medium–term and Short-term Financing–Purpose, Sources and Instruments.
Banaras Hindu University Mcom Syllabus
MCO 416: Marketing Management
Unit-I : Introduction : Concept and Scope of Marketing; Marketing and Economic Development; Marketing and Society; Marketing Philosophies–Exchange-based, Production-based, Product-based, Sales-based and Society-based Marketing Philosophies; Marketing Environment–Micro and Macro; Marketing Research – Methods and Procedure.
Unit-II : Buyer Behaviour and Market Selection : Buyer Behaviour-Factors Influencing Buyer Behaviour, Buying Motives and Buying Process; Market Segmentation : Levels and Pattern of Market Segmentation, Bases for Segmenting Consumer Market; Market Targeting-Patterns of Target Market Selection.
Unit-III : Product and Pricing Decisions : Product-Concept, Product line and Mix; Product Life Cycle; Product Planning and Development–Stages Involved, Product Packing, Branding and Labelling; Pricing Decisions–Steps Involved in Price Setting and Methods of Pricing.
Unit-IV : Marketing Distribution Channels and Market Logistics : Channel Functions, Flows and Levels; Channel Design Decision;
Channel Management Decisions; Marketing Logistics–Market Objectives and Decisions.
Unit-V : Promotion Decisions and Marketing Control : Factors Influencing Promotion Decisions; Promotional Tools -A Brief Study of Advertising, Personal Selling and Sales Promotion; Concept and Types of Marketing Control; Rural Marketing in India.
Banaras Hindu University Mcom Syllabus
MCO 417: Human Resource Management
Unit-I : Introduction : Human Resources as Sustainable Competitive Advantage in the Globalisation Era; Concept, Scope, Objectives and Importance of Human Resource Management; Challenges Faced by a Modern Human Resource Manager; Broad Functions of an HRM Department.
Unit-II : HR Policies, Planning and Procurement : Need and Types of HR Policies; Indian Labour Policy; Steps in HR Planning; Determination of HR Requirements; Job Analysis; Recruitment and Selection Process; Placement and Orientation.
Unit-III : Training and Developing the HR : Modern Concept of Training; Training Needs and Objectives; New Roles/Holds of Training Types and Methods of Training; Evaluating Effectiveness of Training; HRD Concept and Components; Training and Development Facilities in India; Methods of Performance Appraisal Including 360 Degree Performance Appraisal; Exit of HRS, VRS/Golden Handshake.
Unit-IV : HR Compensation and Motivation : Significant Factors Affecting Compensation Policy; Monetary and Non-monetary Rewards; Incentive Systems of Payment; Wage Policy and Wage Fixation in India, Pre-requisites of a Sound Motivational Programme; Motivating Factors and Morale-Building.
Unit-V : Maintenance of Discipline, Communication and HR Records : Causes of Indisciplinary Action; Model Grievance Procedure; Channels of Communication; Maintaining HR Records and Statistics.
Banaras Hindu University Mcom Syllabus
MCO 421: Theory of the Firm
Unit-I : Market Morphology and Pricing : Pricing Equilibrium; Equilibrium of Firm and Industry under Perfect Competition; Pricing under Simple and Discriminating Monopoly; Pricing under Collusive and Non-Collusive Oligopoly and Pricing under Monopolistic Competition; Impact of Advertising and Product Differentiation on Equilibrium Pricing.
Unit-II : Pricing Policies and Practices : Determinants of Pricing Policies; Internal Organisation and Pre-Requisites for Pricing; Pricing Practices-Cost Plus Pricing, Marginal or Incremental Pricing, Product Line Pricing, Differential Pricing, Pioneer Pricing – Skimming and Penetrating Pricing, Cyclical Pricing, Retail Pricing, Export Pricing; Advertising and Pricing.
Unit-III : Capital Investment Analysis : Needs and Principles for Capital Investment; Capital Investment Appraisals–Pay Back Period, Average Annual Rate of Return, Net Present Value, Internal Rate of Return, Net Terminal Value and New Techniques for Investment Evaluation; Risk/Uncertainty and Investment Decisions; Cost of Debt and Equity Capital for Investment and Average Cost of Capital.
Unit-IV : Profit Policies and Planning : Profit-Concept and Measurement; Profit Theories–Traditional and Modern; Profit Policies-Rationale for Profit Restraints and Norms for Reasonable Profit; Profit Planning and Break-Even Determination; Profit-Volume Analysis; Managerial Uses and Limitations of Break-even Analysis.
Unit-V : OR Models for Managerial Decisions : Linear Programming-Definitions, Notations and Areas of Its Applications; Linear Programming Model–Objective Function, Constraints, Feasible Region and Optimal Solution-Its Primal and Dual; Theory of Games-Definitions and Notations, Two-Person Zero Sum Game and Non – Zero Sum Game; Replacement Decisions for Capital Equipments; Net Work Analysis–PERT and CPM.
Banaras Hindu University Mcom Syllabus
MCO 422: Behavioural Sciences
Unit-I : Introduction : Organisational Behaviour-Concept; Contributing Disciplines; Foundation; Challenges and Opportunities; Human Behaviour-Nature, Process and Models.
Unit-II : Individual Behaviour : Personality-Determinants; Theories; Organisational Implications; Perception – Process; Factors Influencing; Managerial Utility; Sensation Vs. Perception; Learning-Nature, Process, Factors Affecting, Importance for Managers; Motivation-Need, Theories and Types of Incentives and Precautions in their Use; Special Issues in Motivation-Employees Recognition Programmes and Employees Involvement Programmes; Skill-based Pay Plans; Flexible Benefits etc.
Unit-III : Group Behaviour : Transactional Analysis-Levels of Self Awareness; Ego States; Life Positions; Transactions; Stroking; Uses of T.A.; Group Dynamics-Meaning and Nature of Group; Formal Groups – Committee, Task Force and Quality Circle; Informal Groups-Causes of Formation; Managing Informal Groups; Individual Vs. Group Decision Making.
Unit-IV : Leadership, Power and Authority : Leadership-Nature, Significance and Styles; Theories; Providing Effective Leadership; Power and Authority Bases of Power and Sources of Authority; Authority Limits; Increasing Power.
Unit-V : Morale and Stress Management : Morale– Nature, Factors Influencing and Methods of Measurement; Morale Building; Productivity and Morale; Stress Management–Sources, Consequences and Coping Strategies.
Banaras Hindu University Mcom Syllabus
MCO 423: Research Methodology
Unit-I: Theory of Research : Meaning and Objectives of Research; Process of Research; Types of Research; Research Approaches; Selection and Formulation of a Research Problem; Criteria of a Good Research Problem.
Unit-II: Hypothesis and Research Design : Concept, Sources and Types of Hypotheses; Formulation of Hypothesis; Qualities of a Workable Hypothesis; Usefulness of Hypothesis in Business Research; Uses of Research Design; Steps in Preparing a Research Design; Exploratory or Formulative Design; Descriptive and Diagnostic Design; Experimental Research Design; Research Design for Business Studies.
Unit-III: Sampling and Data Sources : Characteristics of Good Sample; Principles of Sampling; Sampling Process; Probability and Non-probability Sampling; Techniques of Data Collection; Process of Data Collection through Observation and Schedule; Construction of Questionnaire; Interview Technique in Business Research; Choice between Primary and Secondary Data.
Unit-IV: Measurement and Scales : Concept and Levels of Measurement; Tests of Sound Measurement-Test of Validity and Reliability; Concept of Scaling; Types of Rating Scales; Attitude’s Scale-Likert Scale, Thurstone Scale and Guttman Scale.
Unit-V: Interpretation and Report Writing : Meaning and Importance of Interpretation; Pre-requisites of Interpretation; Errors in Interpretation; Essentials of a Good Research Report; Types of Reports; Layout of a Research Report; Writing up of the Report; Evaluating a Research Report.
Banaras Hindu University Mcom Syllabus
MCO 424: Accounting for Planning and Control
Unit–I : Budgetary Control : Budget and Budgetary Control; Essentials for Effective Budgeting; Advantages; Types of Budgets; Flexible Budgeting and Zero –base Budgeting.
Unit–II : Standard Costing and Variance Analysis : Concept and Objects of Standard Costing; Setting of Standards; Variance Analysis- Material, Labour and Overhead Variances.
Unit–III : Break-even Analysis : Assumptions and Limitations; Break-even chart; P/V ratio; Practical Application of Break-even Analysis.
Unit–IV : Marginal Costing : Concept and Distinction with Absorption Costing; Uses of Marginal Costing in Profitability Decisions, Pricing Decisions, Make or Buy Decisions and Decisions Relating to Suspension of Activities.
Unit–V : Responsibility Accounting : Concept; Responsibility Centres – Cost, Profit, and Investment Centres; Advantages; Transfer Pricing – Market-based Price and Cost-based Price.
Banaras Hindu University Mcom Syllabus
MCO 425: Financial Management
Unit-I : Capital Budgeting : Meaning and Significance; Methods of Evaluating In vestment Opportunities – Payback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return and Profitability Index.
Unit-II : Cost of Capital: Meaning and Significance of Cost of Capital; Computation of Cost of Debt; Preference Capital, Equity Capital and Retained Earnings; Combined (Weighted) Cost of Capital.
Unit-III :Capital Structure: Traditional Capital and MM Hypothesis; Factors Affecting Capital Structure; Operating and Financial Leverage; Measurement of Leverages; Analysing Alternate Financial Plan.
Unit-IV : Management of Income: Internal Financing (Retained Earnings) – Determinants and Dangers; Dividend Policies – Amount, Regularity and Forms of Dividend Payment; Factors Determining Quantum of Dividend Payment; Stock Dividend and their Payment; Walter’s Model and MM Hypothesis.
Unit-V : Management of Working Capital: Meaning, Significance and Types of Working Capital; Financing of Working Capital; Sources of Working Capital.
Banaras Hindu University Mcom Syllabus
MCO 426: Marketing Strategy
Unit-I : Introduction : Concept and Significance of Marketing Strategy; Marketing Strategy and New Economy – Major Drivers of New Economy and Changing Marketing Practices in Business; Factors Considered in Formulating Marketing Strategy.
Unit-II : Designing Strategic Marketing : Steps Involved in Corporate Strategic Planning, Business Unit Strategic Planning and Marketing Process; Competitive Strategies – Market Leader, Market Challenger, Market Followers and Market Nichers Strategies.
Unit-III : Designing Marketing Mix Strategies : Product Strategy – Steps Involved and Differentiation Tools; Product Life Cycle Marketing Strategies; Pricing Strategy – Steps in Pricing Strategy; Initiating and Responding to Price Changes; Channel Strategy – Steps Involved in Channel Strategy; Channel Dynamics; Communication Strategy – Developing Effective Communication; Managing Integrated Marketing Communication Process.
Unit-IV : Customer-Orientation in Marketing : Customer Relationship Marketing-Concept and Need for Customer Relationship Marketing; Process of Customer Relationship Marketing; Building Customer Satisfaction and Retention – Defining and Delivering Customer Value and Satisfaction; Nature of High Performance Business; Attracting and Retaining Customers.
Unit-V : Recent Issues in Marketing Strategy : Direct Marketing – Concept and Significance; Major Channels for Direct Marketing; Marketing and Technology – Telemarketing and M-Marketing; E-Marketing and Kiosk Marketing; Marketing Audit; Event Marketing.
Banaras Hindu University Mcom Syllabus
MCO 427: Banking and Insurance
Unit-I : Commercial Banking In India : Knowledge of Indian Banking System; Functions and Problems of Commercial Banks; Different Types of Bank Customers; Different Types of Deposit Accounts and their Main Features; Bank Credit-its Creation and Pattern of Distribution; Credit-Deposit Ratio of Banks.
Unit-II : Bank-Customer Relationship : Banker as Debtor, Creditor, Trustee and Advisor; Rights and Obligations of a Banker; Nomination Facility; Deposit Insurance Scheme; Termination of Banker – Customer Relationship; Innovative Customer Services – Debit and Credit Cards; Anywhere Banking; E-Banking etc.
Unit-III : Central Banking Regulation and Recent Changes : Salient Features of Banking Regulation Act, 1949; Recent Reforms in Banking Sector in India and its Impact; Credit Control.
Unit-IV : Life Insurance : Principles of Life Insurance Contract; Insurance Policies and Annuities; Calculation of Premium; Reserve and Investment Pattern; Selection of Risk; Treatment of Sub-standard Risk.
Unit -V : General Insurance : Marine Insurance – Subject Matter; Nature of Contract; Important Policy Clauses; Marine Perils and Losses; Fire Insurance-Scope; Nature of Contract; Hazards; Important Policy; Conditions; Motor Insurance-Concept; Nature of Contract; Types of Policies; Re-insurance-Concept, Methods, Advantages and Legal Position.
Banaras Hindu University Mcom Syllabus
MCO 511: Computer Applications in Business
Unit-I : Computer Fundamentals : Meaning and Characteristics; Computer Generations; Classification of Computers; Organisation of Computer; Input and Output Devices; Storage Devices; PC as a Virtual Office.
Unit-II : Information Technology : Meaning and Components; Basic Idea of Different Types of Networks; Internet-a Global Network; E-Mail; Common Protocol Used in Internet; Concept of World Wide Web and Internet Browsing; Internet Security; Application of Internet in Business.
Unit-III : Operating Systems and Word Processing : Concepts; Basic Idea of DOS, WINDOWS and Unix; Introduction and Working with MS-Word in MS-Office; MS-Excel; MS-Power Point-Basic Commands, Formatting Text and Documents; Working with Graphics and Creating Presentation the Easy Way.
Unit-IV : Introduction to Accounting Packages : Preparation of Vouchers, Invoice and Salary Statements; Maintenance of Inventory Records, Maintenance of Accounting Books and Final Accounts; Financial Reports Generation.
Unit-V : Database Management System : Traditional File Management; Processing Techniques; Limitation of File Management Systems; Meaning and Features of DBMS; Components of DBMS; Architecture of DBMS; Functioning of DBMS.
Banaras Hindu University Mcom Syllabus
MCO 512: Strategic Management
Unit-I :Concept of Strategy: Concept of Strategy and Strategic Management; Strategic Management Process; Levels of Strategy; Approaches to Strategic Decision Making; Organisational Mission and Purpose; Objectives and Goals; Importance of Strategic Management.
Unit-II :Environmental Analysis and Diagnosis: Concept of Environment and its Components; Organisational Appraisal; Industry Analysis; Competitors Analysis; SWOT Analysis.
Unit-III :Strategy Intent: Grand Strategies – Turnaround, Divestment and Liquidation Strategies; Growth Strategies-Merger, Take-over and Joint Strategies, Integration and Diversifications.
Unit-IV :Functional Strategies: Marketing, Production/Operations and R & D plans and Policies; Personnel and Financial Plans and Policies.
Unit-V : Strategy Implementation and Evaluation: Strategic Implementation – Concept, Relationship between Strategic Formulation and Implementation; Strategic Evaluation and Control – Concept, Types of Strategic Control, Techniques of Strategic Evaluation and Control – Strategic and Operational Control.
Banaras Hindu University Mcom Syllabus
MCOA 511: Accounting Theory
Unit-I :Introduction : Concept of Accounting and its Changing Role; Users of Accounting Information and their Informational Need; Accounting and other Disciplines; Financial Accounting Vs. Management Accounting and Cost Accounting; Concept and Necessity of Accounting Theory; Relation between Accounting Theory and Accounting Practice; Accounting Theory Vs. Accounting Practice.
Unit-II :Structure of Accounting Theory : Elements of Accounting Structure; Basic Concepts, Principles, Postulates and Conventions of Accounting; Generally Accepted Accounting Principles; Financial Statements – Essentials, Nature, Uses, Functions and Limitations; Financial Statement Analysis – Objectives, Process and Types; Procedure for Analysis and Interpretation.
Unit-III :Establishment of Accounting Standards : The International Accounting Standards Committee (IASC) and International Accounting Standards Board (IASB) – Objectives, Organization, Standard Setting Procedure and a brief Reference of International Accounting Standards; India’s Standing Committee on International Financial Standards and Codes; Advisory Groups in India; Accounting Standards Board (ASB) of Institute of Chartered Accountants of India.
Unit-IV: Accounting Standards in India : A Detailed Discussion on – Disclosure of Accounting Policies, Valuation of Inventory, Cash Flow Statements, Depreciation Accounting, Revenue Recognition, Accounting for Investments, Accounting for Amalgamations, Segment Reporting, Consolidated Financial Statements, Provisions, Contingent Liabilities and Contingent Assets.
Unit-V : Accounting for Depreciation and Inventory : Concept and Methods of Depreciation; Depreciation on Replacement Cost; Factors Influencing the Choice of Depreciation Methods; Developing Depreciation Policy; Accounting Policies for Inventory – Concept, Need, Significance, Inventory Systems and Inventory Valuation Methods.
Banaras Hindu University Mcom Syllabus
MCOA 512: Advanced Cost Accounting
Unit-I : Introduction : Meaning, Definition and Need for Cost Accounting; Classification of Cost; Behaviour of Costs; Principles of Cost Accounting; What Management Expects from Cost Accounting; Costing Department Organization and Relationship with other Department; Installation of a Costing System.
Unit-II : Activity Based Costing (ABC) : Meaning and Definition of ABC; Comparison of ABC with Conventional Costing System; Merits and Demerits of ABC; Stages in ABC; ABC System Installation and Operation; ABC- a Decision Making Tool.
Unit-III : Cost Control and Cost Reduction : Meaning and Importance of Cost Control and Cost Reduction; Cost Control Vs. Cost Reduction; Cost Control and Cost Reduction Process; Techniques of Cost Control and Cost Reduction; Areas of Application of Cost Reduction Programme; Benefits and Dangers of Cost Reduction; Cost Accountants Role in Cost Control and Cost Reduction.
Unit-IV : Uniform Costing and Interfirm Comparisons : Uniform Costing -Meaning , Objectives and Requisites of Uniform Costing; Uniform Cost Manual; Benefits and Limitations of Uniform Costing; Interfirm Comparisons-Meaning, Objectives and Procedure of Interfirm Comparisons; Advantages and Limitations.
Unit-V : Contemporary Issues or Recent Developments in Cost Accounting : Target Costing; Life Cycle Costing; Just-in-Time Approach; Value Chain Analysis; Cost Accounting Standards.
Banaras Hindu University Mcom Syllabus
MCOA 513: Management Information System (MIS)
Unit-I :Introduction : Meaning, Definition, Characteristics and Importance of MIS; Elements of MIS; Information at Different Levels of Management; Nature of Reports at Different Levels of Management ; MIS Planning; MIS Structure; MIS Classification; MIS and Decision Making; Advantages and Disadvantages of MIS.
Unit-II :MIS and System Analysis : System Concepts; Types of System; Principles of System and Subsystems; Organization as a System; System Approach; Meaning, Nature, Function and Principles of System Analysis; Data Flow Diagrams,; Data Dictionary; Analysis of MIS.
Unit-III : MIS and System Design : System Design Concept; Principles of System Design; Input and Output Designing; Relevant Information Needs in MIS Design; Conceptual System Design; Detailed System Designing; Implementation; MIS Installation and Evaluation.
Unit-IV : Major Management Information System to Business : Accounting and Financial Information System; Production and Operations Information System; Marketing Information System; Personnel Information System and theirs Integration with other Information Systems; Other Information Systems.
Unit-V :Data Communication and Evaluation in MIS : Data Communication; Channels of Communication; Communication Hardware; Modes of Communication Networks; Communication Networks in India; Telecommunication; MIS Evaluation-Cost-Benefit Analysis; Critical Appraisal of MIS.
Banaras Hindu University Mcom Syllabus
MCOA 514: Working Capital Management
Unit-I : Introduction : Concept of Working Capital; Components of Working Capital; Interdependence among Components of Working Capital; Estimating Working Capital Needs; Factors Affecting the Need for Working Capital; Managing Working Capital; Objectives of Working Capital Management; Working Capital Analysis – Fund Flow.
Unit-II : Financing Working Capital : Sources of Working Capital Finance – A Brief Overview of Long-term and Short-term Sources of Finance; Long-term Vs. Short-term Sources-Speed, Flexibility, Cost, Risk, Liquidity, and Profitability; Alternative Current Assets and Financing Policies— Maturity Matching Self Liquidating Policy, Aggressive Policy, Conservative Policy; The Concept of Zero Working Capital.
Unit-III : Management of Cash : Motives for Holding Cash; Need for and Objectives of Cash Management; Cash Forecasting and Cash Budgets; Cash Cycle; Cash Float; Control of Float – Managing Collections and Disbursements; Near-Cash-Marketable Securities – Concepts, Types, Need For and Investment Strategy.
Unit-IV : Management of Receivables : Concept and Nature of Receivables; Purpose of Receivables; Costs and Benefits of Receivables; Factors Affecting Size of Receivables; Managing Receivables – The Profit Decision and Optimum Size Determination; Sound Credit Policy – Credit Standard and Credit Limit, Credit Period, Cash Discounts and Collections.
Unit-V : Management of Inventory : Concept, Nature, and Components of Inventory; Benefits of Holding Inventory; Risks and Costs of Inventory; Managing Inventory – Minimising Costs and Optimum Size Determination; Inventory Management System- Economic Order Quantity Subsystem, Reorder-Point Subsystem, Stock-Level Subsystem, and Tying Together the Subsystems into a Total Inventory Management System; ABC Analysis of Stock; Just in Time Concept of Inventory Management.
To download Banaras Hindu University Mcom Syllabus Check here BHU MCOM SYLLABUS
You can also download the above FEE STRUCTURE HERE CLICK HERE
For more on Banaras Hindu University Mcom Admit Card log onto www.cakart.in