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Balancing Financial Goals Vis-a-Vis Sustainable Growth

Balancing Financial Goals Vis-a-Vis Sustainable Growth

The concept of sustainable growth can be helpful for planning healthy corporate growth. This concept forces managers to consider the financial consequences of sales increases and to set sales growth goals that are consistent with the operating and financial policies of the firm. Often, a conflict can arise if growth objectives are not consistent with the value of the organization’s sustainable growth. Question concerning right distribution of resources may take a difficult shape if we take into consideration the rightness not for the current stakeholders but for the future stakeholders also. To take an illustration, let us refer to fuel industry where resources are limited in quantity and a judicial use of resources is needed to cater to the need of the future customers along with the need of the present customers. One may have noticed the save fuel campaign, a demarketing campaign that deviates from the usual approach of sales growth strategy and preaches for conservation of fuel for their use across generation. This is an example of stable growth strategy adopted by the oil industry as a whole under resource constraints and the long run objective of survival over years.

Incremental growth strategy, profit strategy and pause strategy are other variants of stable growth strategy. Sustainable growth is important to enterprise long-term development.

Balancing Financial Goals Vis-a-Vis Sustainable Growth


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