The BBA Program has the objective of preparing graduates with the knowledge, tools of analysis and skills with which to understand and participate in the modern business and economics world, to prepare them for subsequent post-graduate studies and to achieve success in their professional careers. The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.
|Tamil [Or] Any one of the other Languages|
|Principles of Management|
|Financial Management Accounting|
|Introduction to Retailing|
|Business Mathematics & Statistics|
|Human Resource Management|
|Store Layout, Design and Visual Merchandising|
|Merchandise Management & Pricing|
|Retail Store Operations|
|Consumer Buying Behaviour|
|Customer Service and Personal Selling in Retailing|
|Logistics & Supply Chain Management|
|Information Technology & E-tailing|
Have you used
BBA(RETAIL MANAGEMENT)-Tamil Nadu Open University?