The BBA Program has the objective of preparing graduates with the knowledge, tools of analysis and skills with which to understand and participate in the modern business and economics world, to prepare them for subsequent post-graduate studies and to achieve success in their professional careers. The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.
BBA - Marketing Management (163)First Year
|Tamil [Or] Any one of the other Languages|
|Principles of Management|
|Financial & Management Accounting|
|Elements of Insurance|
|Personnel Selling & Salesmanship|
|Sales & Distribution Management|
|Advertising & Sales Promotion|
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BBA(MARKETING MANAGEMENT)-Tamil Nadu Open University?
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