Business

BBA(RETAIL MANAGEMENT)-Tamil Nadu Open University

The BBA Program has the objective of preparing graduates with the knowledge, tools of analysis and skills with which to understand and participate in the modern business and economics world, to prepare them for subsequent post-graduate studies and to achieve success in their professional careers. The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Overview of BBA(RETAIL MANAGEMENT)-Tamil Nadu Open University

The BBA Program has the objective of preparing graduates with the knowledge, tools of analysis and skills with which to understand and participate in the modern business and economics world, to prepare them for subsequent post-graduate studies and to achieve success in their professional careers. The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Table of contents

BBA Retail Management (164)

First Year
Course Title
Tamil [Or] Any one of the other Languages
English (Language)
Principles of Management
Managerial Economics
Financial Management Accounting
Introduction to Retailing
Second Year
Course Title
Business Mathematics & Statistics
Business Communication
Marketing Management
Human Resource Management
Store Layout, Design and Visual Merchandising
Environmental Studies
       Third Year
Course Title
Merchandise Management & Pricing
Retail Store Operations
Consumer Buying Behaviour
Customer Service and Personal Selling in Retailing
Logistics & Supply Chain Management
Information Technology & E-tailing
 

About faculty of BBA(RETAIL MANAGEMENT)-Tamil Nadu Open University

Tamil Nadu Open University

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