Business

BBA(MARKETING MANAGEMENT)-Tamil Nadu Open University

The BBA Program has the objective of preparing graduates with the knowledge, tools of analysis and skills with which to understand and participate in the modern business and economics world, to prepare them for subsequent post-graduate studies and to achieve success in their professional careers. The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Overview of BBA(MARKETING MANAGEMENT)-Tamil Nadu Open University

The BBA Program has the objective of preparing graduates with the knowledge, tools of analysis and skills with which to understand and participate in the modern business and economics world, to prepare them for subsequent post-graduate studies and to achieve success in their professional careers. The BBA program aims at developing a student's intellectual ability, executive personality and managerial skills through an appropriate blend of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Table of contents

BBA - Marketing Management (163)

 First Year
Course Title
Tamil [Or] Any one of the other Languages
English
Principles of Management
Financial & Management Accounting
Business Communication
Second Year
Course Title
Elements of Insurance
Managerial Economics
Marketing Management
 Personnel Selling & Salesmanship
Product Management
Environmental Studies
Third Year
Course Title
Sales & Distribution Management
Advertising & Sales Promotion
Services Marketing
Retail Marketing
Marketing Research
 

About faculty of BBA(MARKETING MANAGEMENT)-Tamil Nadu Open University

Tamil Nadu Open University

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