The book has been prepared keeping in view the syllabus for the institute’s certificate course in digital banking. it has been divided into four modules. the first module describes the various digital banking products as well as the process flows, back-end activities and safety features. it covers atms, cards, mobile banking, internet banking and pos terminals. the second module focuses on impact of digital banking products and processes on financial inclusion and information security aspects in that field of banking activity. various angles of branchless banking are dealt with in this module. the third module is on marketing of digital banking products - the different channels, product planning, marketing structure, concept of e-galleries, importance of after-sales services, dangers of mis-selling digital products and an insight into role of business analytics in marketing. the fourth module deals with payment systems. these include rtgs, neft, imps, nach etc. and the process flows and back-end activities. it also covers cheque truncation system and national financial switch and describes important aspects of forex and securities settlement systems.
|Author||INDIAN INSTITUTE OF BANKING & FINANCE|
|Publisher||TAXMANN PUBLICATIONS PVT. LTD.|
|Publication Year||2016 Edition|
|Number of pages||284|
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