A comprehensive and authentic text book on principles of management for b.com./ bba/ bca/ mba/ mib/ mca& other professional courses a comprehensive and authentic text book on principles of management. subject matter has been explained in simple and student friendly language. tables have been used for comparative study and understanding of the concepts. quotations at start of the chapter promote conceptual thought of the subject matter. each paragraph is distinctly numbered and starts with relevant background of the subject. questions are framed keeping in mind comprehensive understanding of the concepts. case studies are meant to give practical insight into application of management concepts.
|Author||DR. NEERU VASISHTH, VIBHUTI VASISHTH|
|Publisher||TAXMANN PUBLICATIONS PVT. LTD.|
|Publication Year||4TH EDITION 2014|
|Number of pages||844|
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