Chapter 1 business and spectrum of business activities (including manufacturing and service sectors) chapter 2 economic policy of liberalisation (embracing globalisation and privatisation) chapter 3 multinational corporations and indian transnationals chapter 4 new concepts in marketing - network marketing and franchising chapter 5 business process outsourcing (bpo) chapter 6 e-commerce and m-commerce chapter 7 entrepreneurial decisions in the process of setting up a business enterprise chapter 8 forms of business organisation chapter 9 small business enterprises chapter 10 business size and location decisions chapter 11 plant layout (including mass production and mass customization) chapter 12 productivity, quality and logistics chapter 13 conceptual framework of financial management chapter 14 conceptual framework of marketing management chapter 15 conceptual framework of human resource management chapter 16 an overview of the development of management thought (including contemporary approach to management) chapter 17 strategy formulation and growth strategies chapter 18 decision-making chapter 19 types of organisations and contemporary organisational formats chapter 20 motivation chapter 21 leadership chapter 22 communication chapter 23 basic aspects of controlling and controlling techniques chapter 24 management of strategic change chapter 25 knowledge management (km) chapter 26 learning organisation 439
|Author||R N GUPTA|
|Publisher||TAXMANN PUBLICATIONS PVT. LTD.|
|Number of pages||472|
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BUSINESS ORGANISATION AND MANAGEMENT?